LG has faced criticism for the automatic installation of an application that delivers pop-up advertisements for McAfee antivirus subscriptions when certain LG monitor models are connected to a Windows PC. This issue was highlighted by Gamers Nexus, which reported that the LG Monitor App Installer activates upon connecting models like the LG UltraGear 34GX900A-B and the LG UltraFine 32UN880-B. In a test of 32 system boots, McAfee was promoted in 31 instances. The app can utilize extensive system resources and access internet connections, and LG's privacy policy indicates that user data such as names, phone numbers, birth dates, and online activity may be collected. Complaints about this practice have increased recently, suggesting a broader rollout or more frequent pop-ups. Other manufacturers, including Dell, have faced similar backlash for their software installation methods. Users hope Microsoft will require brands to seek explicit permission before installing utilities, although Microsoft's own history with unsolicited software raises uncertainty about this possibility.