Live service games are seen as a way to maximize shareholder value in the gaming industry, with EA's CEO suggesting they could have improved Dragon Age: The Veilguard's performance. A GDC survey found that about one-third of triple-A developers are working on live service titles, though some industry leaders are concerned about their prevalence in high-budget gaming. Phil Spencer, head of Xbox, expressed reservations about all games becoming service-based, emphasizing the importance of narrative and creative integrity. Xbox has acquired Activision Blizzard, which includes franchises like Overwatch 2 and Call of Duty, but is also promoting single-player experiences. Spencer highlighted the need for diverse storytelling, recalling his appreciation for games like Limbo. Some developers, including former Dragon Age team members and Hazelight's Josef Fares, oppose the push for live service elements, advocating for complete narratives. Spencer noted Xbox's ability to invest in various gaming experiences, supporting both live service and traditional games with defined narratives.