packaging Archives

AppWizard

April 3, 2025

An Adult Happy Meal? Why McDonald’s Minecraft Meal Hits Different In 2025

In 2025, McDonald's introduced the Minecraft Movie Meal, targeting adults who enjoy the game and collector culture. The meal includes a choice of a Big Mac Meal or a 10-piece Chicken McNuggets Meal, medium fries, and a drink, along with unique add-ons: a limited-edition Nether Flame BBQ Sauce, one of six collectible toys reimagined in Minecraft form, and a digital unlock code for exclusive Minecraft skins and a McDonaldland Add-On Pack. This offering reflects a shift towards catering to adults seeking nostalgic and intentional experiences, as food prices rise and Gen Z emerges as a significant consumer group. The meal aligns with drop culture, featuring limited availability and resale potential, similar to previous successful campaigns like the Adult Happy Meal.

AppWizard

March 27, 2025

Minecraft Movie Starring Jack Black and Jason Momoa Is Out Next Week

“A Minecraft Movie” is set to be released on April 4, 2025, as the first live-action adaptation of the popular video game. The film is directed by Jared Hess and features Jason Momoa as Garrett “The Garbage Man” Garrison, Jack Black as Steve, Emma Myers as Natalie, Danielle Brooks as Dawn, and Jennifer Coolidge in a mysterious role. Production wrapped in April 2024, and the film will be available in standard theaters and IMAX. The storyline follows four misfits who are transported into the Overworld of Minecraft, where they must learn to build, craft, and survive with the help of Steve. The film aims to recreate Minecraft’s aesthetics using CGI and will include familiar gameplay mechanics and beloved creatures from the game. Promotional events include McDonald’s themed Happy Meals launching on April 1, 2025, featuring collectible toys and a new sauce. An in-game event titled “A Minecraft Movie” will run from March 25 to April 7, 2025, offering quests and rewards in Minecraft. The film is expected to receive a PG rating and has a rumored runtime of approximately 108 minutes. The marketing campaign targets both fans and new audiences through digital promotions and merchandise. The film's visual effects team aims to blend practical and digital effects to authentically represent Minecraft's mechanics. The score is composed by Mark Mothersbaugh, and the cinematography is handled by Enrique Chediak. Mojang Studios is involved in the production to ensure the film aligns with the game's spirit. The film's themes include adventure, community, and creativity, reflecting the core elements of Minecraft. Initial fan reactions to the trailer have been mixed, but anticipation remains high.

AppWizard

March 26, 2025

Minecraft Arrives On Go-GURT Packages For Limited Time

Yoplait has partnered with Xbox Game Studios to create limited-edition Minecraft-themed Go-GURT packaging. Each package features vibrant characters from Minecraft and includes game credits with every purchase. Consumers can also find hidden surprises in each tube, allowing kids to play a Minecraft-themed version of Rock, Paper, Scissors. From now until May 15, purchases of Minecraft Go-GURT come with a discount code for the Minecraft Shop, coinciding with the release of A Minecraft Movie on April 4. The Go-GURT is made with live and active yogurt cultures, free from high fructose corn syrup and artificial colors, and contains added vitamins A and D, along with calcium.

AppWizard

March 22, 2025

Nasty Android apps that steal credit cards and passwords downloaded 60 million times

Over 331 applications on the Google Play Store have been identified as potentially compromised by a widespread malware campaign, which has affected millions of Android devices. These malicious apps can steal sensitive information, including passwords and credit card details, and have accumulated over 60 million downloads globally. They often disguise themselves as benign utility applications, such as QR code scanners and fitness tools, and generate revenue through intrusive advertisements. The malware campaign began in April 2024, with many apps initially appearing benign before being updated with malicious components. Some apps can hide their icons and bypass Android security measures, making detection difficult. Victims are primarily located in Brazil, the United States, Mexico, Turkey, and South Korea. Despite Google's efforts to remove many of these apps, some remain active, and users must take proactive measures to protect their devices.

AppWizard

March 21, 2025

McDonald’s Canada teams up with Minecraft for movie-inspired meals and unique collectibles

McDonald’s Canada is launching a Minecraft-themed promotion starting April 1, featuring film-inspired meals and collectibles in anticipation of the upcoming film release on April 4, 2025. Adult meals include a Big Mac, Chicken McNuggets, or McSpicy chicken sandwich, paired with a new dipping sauce and exclusive collectibles. The “Minecraft Movie Happy Meal” for families includes toys or an activity book with a scannable code for a digital game. Collectibles include items like the Big Mac Crystal, Birdie Wings, Fry Helmet, Grimace Egg, Soda Potion, and Zombie Hamburger, each with a matching card that unlocks exclusive in-game content. An Apple Shake will also be introduced.

AppWizard

March 20, 2025

Build On Your Makeup Collection with NYX’s New Minecraft Collab

NYX Professional Makeup has launched a makeup collection inspired by A Minecraft Movie in collaboration with Warner Bros. The collection features all-vegan products, including Cheeky Mob Blush Balm in three shades, Rare Highlight Balms in three shades, and Fat Oil Slick Clicks in three finishes. A 10-piece bundle is available for , along with a Minecraft-themed compact mirror. The collection is currently available on nyxcosmetics.com, with a global launch on March 24, ahead of the film's release on April 4.

Winsage

March 19, 2025

Microsoft no longer includes a power supply with Surface Pro 11 in some regions — now you have to pay extra for one

Microsoft has stopped including a power supply with its Surface Pro 11, requiring consumers to pay an additional €90 for it. This change is part of the European Union's efforts to reduce electronic waste and has resulted in more compact packaging that includes only the tablet and a quick start guide. The decision aligns with the 2022 Radio Equipment Directive, which allows companies to make power supplies optional. Other tech companies like Apple and Google have also begun excluding power supplies from their tablet offerings in EU markets. It is unclear if the Surface Pro 11 will come with a USB-C cable.