Cloudflare's team chose TimescaleDB over ClickHouse for its Zero Trust product suite to achieve a balance between managing analytical and configuration data and the performance of an OLAP system. They developed Digital Experience Monitoring (DEX), an observability platform that collects structured logs from WARP clients and presents them through a dashboard. Initially using ClickHouse since 2017, they faced limitations with its MergeTree engine, which struggled with numerous small writes from millions of devices. To expedite DEX's release, they used PostgreSQL, managing 200 inserts per second at launch, which scaled to 1,000 inserts/sec as usage grew, leading to performance degradation. They improved query performance by precomputing aggregates, achieving a 1000x improvement. Transitioning to TimescaleDB allowed for better management of time-stamped data with automated aggregation and data retention. Benchmarking showed performance enhancements of 5x to 35x compared to traditional PostgreSQL tables. Following DEX's success, TimescaleDB has been adopted for other Cloudflare initiatives, including Zero Trust Analytics & Reporting.