partnerships Archives

BetaBeacon

May 13, 2025

YouTube could score big with an exclusive NFL streaming first

YouTube is in talks to potentially stream its first exclusive NFL game, with reports suggesting that it could happen on the Friday of the opening week. This game would be accessible globally for free, marking a significant shift as YouTube is a free platform unlike Amazon and Netflix.

AppWizard

May 8, 2025

Minecraft Franchise Pixelates on an International Scale

A Minecraft Movie made its theatrical debut last month, achieving a record-breaking release. The franchise has over 200 licensing partners worldwide, expanding its reach through various collaborations that enhance both the film and the gaming experience. Notable U.S. partnerships include Fossil, which launched a collection of luxury accessories; Woobles, offering crochet kits; Crocs, with Minecraft-licensed footwear and Jibbitz; and Home Chef, creating themed meal kits. Internationally, new tabletop games and pinball machines are set to launch in August 2025, along with pet and camping gear in Europe, bedding in Mexico, crafting supplies in Japan, and party essentials in Brazil. Bandai will debut its health and beauty line in Japan in September, with additional rollouts planned. Food and beverage initiatives include offerings from San Carlo in Italy, Marumiya in Japan, Finsbury Foods in the UK and France, and Norco in Australia and New Zealand, as well as new snacks and dairy products across Europe and Brazil. Dairy Farmers of America released Minecraft-inspired vanilla-flavored green milk in March.

AppWizard

May 8, 2025

Minecraft details raft of new licensees across accessories, footwear, gaming gear and more

Minecraft has announced new partnerships in various sectors, including accessories, footwear, and gaming gear, as part of its licensing initiatives. Hanna Willis, Head of Consumer Products for Minecraft, expressed enthusiasm about the brand's global licensing program and the diverse new partners. The partnerships are expected to introduce new products appealing to both fans and newcomers, leveraging the expertise of different companies while capturing the essence of the game.

BetaBeacon

May 4, 2025

The 24 Best Idle Games To Sink Your Time Into In 2025

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Tech Optimizer

April 30, 2025

Malwarebytes Launches Global Strategic Partner Program Offering Organizations a One-stop Shop for Personal Security, Privacy, and Identity Solutions

Malwarebytes has launched a partnership initiative aimed at providing financial institutions, HR benefit providers, and internet service providers with personal security, privacy, and identity solutions in response to rising online fraud, which has led to financial losses of .5 billion over the past year for one in three individuals. The program offers AI-powered consumer security solutions to protect devices from various threats and allows partners to choose from a range of options or create custom solutions. Key features include a comprehensive cybersecurity platform, advanced mobile security, and flexible integration options. Eero is one of the first partners to integrate Malwarebytes Premium Security into its eero Plus subscription service, enhancing online security for its subscribers.

AppWizard

April 26, 2025

Oblivion Remastered hit 4 million players in less than a week, with a big chunk of them buying the game on Steam

Bethesda has announced that over four million players have engaged with the remaster of The Elder Scrolls 4: Oblivion. The remaster has achieved nearly 200,000 concurrent players on Steam, ranking it at the top of Steam's best-sellers list and second on the SteamDB best-selling tracker. The Palestinian Boycott, Divestment, and Sanctions (BDS) National Committee has called for a boycott of Xbox products due to Microsoft's provision of cloud and AI services to the Israeli military.

AppWizard

April 25, 2025

Filmmaker Jared Hess on leaning into his oddball humor for ‘A Minecraft Movie’; An alarming personnel shake up at ‘60 Minutes’

Bill Owens, the executive producer of 60 Minutes, has resigned amid pressure on Paramount Global to settle a billion-dollar lawsuit filed by Donald Trump. Filmmaker Jared Hess, known for movies like Napoleon Dynamite and Nacho Libre, is experiencing success with the Minecraft Movie, which is projected to earn a billion dollars at the box office. Hess credits producer Mary Parent for supporting his unique comedic style and emphasizes the significance of creative partnerships in filmmaking.

AppWizard

April 23, 2025

PC Action Games Market Size and Outlook by Application, Type, and Geographic Scope

The global PC Action Games market is expected to grow significantly from 2025 to 2032, driven by increased demand for interactive entertainment, particularly among younger audiences, and advancements in technology. Key factors contributing to this growth include the popularity of competitive action games, improved gaming equipment, faster internet, and the rise of digital distribution platforms. Challenges include high initial investment costs, regulatory complexities, supply chain disruptions, market saturation in developed regions, and intense competition. Emerging trends involve the integration of advanced digital technologies, a focus on sustainability, and a demand for personalized offerings. The competitive landscape features intense rivalry, with companies prioritizing innovation, strategic partnerships, and regional expansion to enhance their market positions.

AppWizard

April 18, 2025

Perplexity’s Android App Is Infested With Security Flaws, Report Finds

Perplexity has launched a promotional campaign called “Ask like a millionaire,” offering a million-dollar prize to users who download its app, refer friends, and engage with it during the Super Bowl. However, the Android app is facing scrutiny due to significant security vulnerabilities, including issues that could lead to data theft and account takeovers. A report from Appknox reveals that the app's API can be accessed without restriction, and the code contains hardcoded secrets, making it easy for attackers to create counterfeit versions of the app. The app is also vulnerable to task hijacking, which could allow unauthorized access to sensitive data. Perplexity, founded in 2022, has raised 0 million in venture capital and has over 10 million downloads. The company is exploring partnerships with smartphone manufacturers and has faced criticism for alleged copyright infringement. Security experts advise users to consider removing the app until the issues are resolved.

AppWizard

April 18, 2025

Rokky interview: tapping global PC markets

PC game publishers are seeking innovative revenue enhancement methods and new audience engagement. Rokky, founded in 2009, has grown from five to around 60 employees and offers a distribution platform that connects game publishers with various digital storefronts, focusing on markets outside Europe. The company collaborates with publishers for content and engages stores for sales, easing the burden on publishers managing multiple relationships. Rokky highlights the potential of untapped markets in China and Asia, where traditional advertising is restricted. They have established connections with local marketing agencies and influencers to navigate these challenges. Andreev advises leveraging influencer partnerships for marketing in China, emphasizing the importance of social media. The grey market poses challenges for publishers, where game keys are resold at inflated prices across regions. Rokky suggests region-locking keys and adjusting pricing strategies based on local economic conditions to mitigate revenue loss from cross-border sales. Andreev envisions a future shift towards seamless activation processes, moving away from traditional key-selling methods to instant activation upon purchase, enhancing the user experience.