Over 60% of U.S. consumers have encountered scams, indicating a growing awareness of digital threats. More than 60% of Gen X and Baby Boomers still use traditional passwords, while younger generations prefer passkeys. Google has enhanced scam detection capabilities on Android devices, introducing features to identify potential scams in calls and texts. Over 60% of consumers perceive an increase in scams over the past year, with one-third reporting personal data breaches. Google promotes passwordless sign-in options like passkeys and "Sign in with Google" to improve security. Recent updates include enhanced scam detection in Google Messages and Chrome, and the Safety Check feature in Chrome now monitors for malicious notifications. Google has also released findings on prevalent scams, such as customer support fraud and package tracking schemes.