patent Archives

AppWizard

October 4, 2026

Registered Players Of Rare Cookie’s Bustle Invited To Secret Party

Cookie’s Bustle, a video game released in 1999, is celebrating its 25th anniversary this year. The game was discontinued in 2001 and has since developed a cult following. Recently, an exclusive gathering for fans was held to commemorate the anniversary, organized by QualityTime Consulting. The event featured live music, exclusive merchandise, and cookies shaped like the character Cookie. The game has faced ownership disputes, particularly with an individual named Brandon White, who attempted to erase its presence online through copyright claims. However, the Video Game History Foundation intervened, successfully combating these claims in March and restoring content related to the game. The future of Cookie’s Bustle remains uncertain, with no announcements regarding remasters or sequels made at the recent event.

AppWizard

September 26, 2026

Guess who patented a new system for in-game ads

Microsoft has a patent titled "Contextually Aware Management of Interactive Software Application Access" (US 202610260258 A1) that describes a system for pausing gameplay to present advertisements to players. Key features include: - A content management system that can suspend user interaction with the game based on a content trigger event. - The presentation of promoted audiovisual content to the user. - A credit system that delays the suspension of user interaction. This system aims to integrate advertisements into gameplay, similar to ad-supported models in mobile gaming. Matthew Ball, Xbox's Chief Strategy Officer, supports in-game advertisements, while EA has launched EA Advertising for in-game integrations and scalable advertising capabilities. The integration of advertisements poses both opportunities and challenges for monetization and user experience in gaming.

AppWizard

September 24, 2026

Microsoft files patent for “ad-credit” system to show ads on PC and Xbox without disrupting gameplay

Microsoft has patented an "ad-credit" system to integrate advertisements into PC and Xbox gaming without interrupting gameplay. The patent, named 'Contextually Aware Management of Interactive Software Application Access', identifies natural pauses in gameplay to display ads, rewarding players with credits for uninterrupted playtime after viewing. In 2022, Microsoft began testing ad-supported game streaming on Xbox. Additionally, new monthly cloud gaming limits for Game Pass subscribers will take effect in November 2026, with Essential subscribers limited to five hours, Premium to ten hours, and Ultimate to fifteen hours per month. Xbox has also announced layoffs affecting 268 positions across various studios as part of restructuring efforts.

AppWizard

September 21, 2026

Ads in XBOX Games Are Getting Closer: Microsoft Patent Reveals How They Will Work on Consoles and PC

Microsoft is exploring the integration of advertisements into its XBOX gaming ecosystem without increasing prices. The company filed a patent on September 3 for a system that introduces ads during non-disruptive moments in games, such as loading screens or after missions. This system includes the concept of "advertising credits," allowing players periods free from ads. XBOX plans to incorporate ads into services like XBOX Cloud Gaming, which will offer a free tier for users who engage with ads. The company aims to prioritize player experience, avoid interrupting gameplay, maintain high-quality standards for ads, clearly distinguish ads from game content, and align ads with player expectations.

Winsage

September 2, 2026

Windows 95’s Start menu was invented by a chimpanzee-lab psychologist: ‘Even a rocket scientist couldn’t figure out Windows’

A user on X highlighted their new 5K Dell UltraSharp monitor, leading to a discussion about the Windows 11 taskbar's alignment. Dave Plummer, a former Microsoft engineer, expressed his preference for a left-aligned taskbar, which he viewed as a stand against center alignment. The Start button's creation is attributed to Danny Oran, a behavioral psychologist who joined Microsoft in 1992. Oran's background included teaching chimpanzees to communicate, which informed his approach to user interface design. He observed users struggling with Windows 3.1 and proposed a single button for access to all features, initially called "System" but later renamed "Start." The placement of the Start button in the bottom-left corner was influenced by Fitts's law, which suggests users can quickly click targets in screen corners. Joe Belfiore confirmed this placement aligned with reading habits. The initial implementation of the Start button in Windows 95 had an issue with padding that was corrected in Windows 98. Oran also designed the taskbar, which was ultimately placed at the bottom of the screen to differentiate it from Apple's macOS. Oran holds the original patent for both the Start menu and the taskbar introduced in Windows 95.

AppWizard

August 13, 2026

Minecraft console devs unveil new ‘Rixels’ technology, cutting texture memory usage by a massive 98%

4J Studios has announced a new technology called Rixels for their upcoming game, Reforj, which reduces texture memory requirements by 98.2%, from 4MB to just 72KB. This innovation addresses memory limitations faced by game developers and allows for smoother gameplay at 60 frames per second. The company has applied for a patent to protect this unique solution, which could also have applications in other fields beyond gaming.

AppWizard

July 31, 2026

Sony Says Game Discs Not a Big Factor of Differentiation Between PlayStation & PC; Can Coexist “Peacefully” With PC

Sony has confirmed its commitment to a disc-less gaming model for upcoming PlayStation consoles. CFO Lin Tao stated that the absence of discs will not significantly influence gamers' decisions to switch to PC gaming, highlighting the strengths of curated content, a stable game environment, and affordability compared to high-end gaming PCs. Sony is proceeding cautiously with phasing out physical game discs, noting that any backlash has not negatively impacted their business. Anticipation for the PS6 includes advancements in cloud streaming technology and a new horror game, along with a patent for innovative modular controller technology featuring a touchscreen interface.

AppWizard

July 31, 2026

Cheap Android TV Boxes Pose as Phones and Turn Owners’ Broadband Into Proxies

Bitsight's investigation revealed that inexpensive Android TV boxes are being shipped with applications that can change their hardware identity, allowing them to impersonate popular smartphone brands like Samsung and Huawei. This operation, named Fuyao, is linked to Zhejiang Fengwo IoT Technology Co., Ltd., a Chinese company established in 2019. The H96MAXV11 model was frequently reported among the affected devices. In one day, the operation received 65,957 reports from about 38,000 unique MAC addresses, with many devices misidentified as phones due to spoofed identifiers. Fengwo has also promoted over 120,000 "AI digital humans," though details on this marketing term are vague. The command-and-control server for Fuyao sends phone profiles to devices, masking their actual hardware specifications. The operation uses machine vision technology and a YOLOv8s object-detection model to identify advertisements. Bitsight documented 40 fraud tasks, 21 unique campaigns, and 166 modules across four devices. The operation's payout structure involves 144 operator-owned domains, with an estimated gross return of .25 per device daily, potentially leading to annual revenues in the millions. Attribution to Fengwo is supported by shared TLS certificate data and public patent records, although the patents do not directly address advertising. There is uncertainty about how the fraudulent apps were installed and at what point in the supply chain they were introduced. Device owners are advised to verify Play Protect certification and disconnect suspicious devices.

AppWizard

May 12, 2026

‘Palworld Online’ has been trademarked, but there’s hints of potential AI use

Pocketpair submitted a trademark application for 'Palworld Online' on April 27, 2026, which is currently labeled as 'live' by the US Patent and Trademark Office (USPTO). A similar trademark was filed in South Korea on April 24, 2026. The trademark pertains to "recorded computer game programs and recorded game software," and includes "toy design," suggesting potential new merchandise linked to the Palworld Trading Card Game (TCG). It also references "Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for developing computer games." The 1.0 release of Palworld is projected for sometime in 2026, with speculation about the possibility of an MMO format.

Tech Optimizer

March 19, 2026

Federal Circuit Finds that Antivirus Software is Abstract and Remands for Alice, Step Two

Columbia University faced a setback in its patent dispute with Gen Digital Inc. regarding U.S. Patents 8,074,115 and 8,601,322, which relate to an innovative virus detection method developed in the early 2000s. The method involved evaluating the behavior of suspicious code using an emulator and a model of expected behavior derived from data across interconnected computers. Columbia initiated legal proceedings in 2013, and after various developments, a jury awarded Columbia over million in royalties for willful infringement in 2022. However, the Federal Circuit ruled that the patent claims were not sufficiently specific and remanded the case for further examination of whether the claims could constitute an inventive concept. The ruling emphasized that patent eligibility is determined by the precise language of the claims.