AppWizard
July 4, 2024
- Steam is the number one platform for PC game distribution in China, with 79% of local gamers using Valve's store.
- Simplified Chinese is the second most popular language on Steam, used by 28% of all accounts.
- 62% of Chinese PC gamers increased their spending on games in 2024 compared to the previous year.
- 44.5% of respondents discover new games through short videos on platforms like Douyin.
- The Mini Game segment within major apps like WeChat has attracted 650 million users in China.
- Youth gamer regulations in China may have unintended consequences, with gamers aged 18-22 playing longer hours per week compared to older gamers.
- Japan leads in game approvals for import titles in China.