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PC market growth

Windows 10 is dying — and Apple’s Macs are cashing in — but one Windows PC maker remains in the lead
Winsage
October 27, 2025

Windows 10 is dying — and Apple’s Macs are cashing in — but one Windows PC maker remains in the lead

On October 14, 2025, Microsoft ended support for Windows 10, leading to approximately 50% of Windows users still using the obsolete OS. This situation has resulted in a shift towards macOS, with Apple’s MacBook shipments increasing by 14.9% in Q3 2025 compared to the previous year. Lenovo saw a 17% increase in sales year over year, while ASUS reported a 14% gain and HP a 10% increase. Dell experienced a slight decline of 1%. Nearly 40% of PC users were still on Windows 10, but this figure is declining as users upgrade. The broader PC market saw a global shipment rise of 8.1% in Q3 2025. The growth in AI computing is expected to drive future increases in PC shipments, particularly after 2026, with advancements in new silicon technologies.
SMEs need channel help moving off Windows 10
Winsage
July 24, 2025

SMEs need channel help moving off Windows 10

71% of IT decision-makers view the transition to Windows 11 as an opportunity to enhance PC infrastructure. 64% of UK decision-makers consider the ability to run AI applications as critical for their organizations. Currently, 20% of customers have not started transitioning from Windows 10, 25% have completed the migration, and 44% are working towards the October end-of-life support deadline. Small firms are particularly lagging in this transition. Analysts predict a global PC market growth of 5.8% in 2025, with total shipments expected to reach 272 million units, following a 9% growth in Q1 and a 7.4% year-on-year improvement in Q2.
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