PC shipments

AppWizard
August 28, 2026
The gaming industry is experiencing a surge in high-profile releases, including Grand Theft Auto 6, Control Resonant, Ace Combat 8, and Modern Warfare 4. However, the cost of entry has increased significantly, with flagship consoles like the PS5 and Xbox Series X now priced at least 0 above their launch prices. Microsoft is reportedly losing 0 per console sold, and the upcoming Nintendo Switch 2 is expected to see a price increase. A shortage of memory and storage, driven by AI demands, has made essential gaming hardware more expensive. Mobile gaming and PC gaming are also affected, with graphics card prices projected to rise by 20% to 30%. The term “RAMageddon” has emerged to describe the doubling of memory prices since late 2025. Major companies like Microsoft and Sony are facing disappointing hardware sales, with projections of an 11% decline in PC shipments by 2026. The traditional model of game ownership is shifting towards a rental-like system, with digital sales tying ownership to accounts and licenses. Concerns about game accessibility have grown, leading to the Stop Killing Games movement. Nintendo's introduction of Game-Key Cards for resale has raised questions about long-term access, while Sony plans to end production of physical game discs by 2028. The average cost of AAA games has risen, with new titles like Mario Kart World for the Switch 2 priced at . Cloud gaming and subscription services further complicate ownership, as game availability is contingent on licensing agreements.
Winsage
August 25, 2026
Leaked documents reveal that Microsoft developed Project Aion, a Copilot-centric operating system distinct from Windows 11, which was never released. Aion was designed without a Start menu, desktop icons, or a traditional taskbar, placing Copilot at the center of user interaction. The project was conceived as early as 2024 and aimed to redefine user engagement with technology, focusing on education, entertainment, and task completion. It utilized a streamlined Windows codebase called Win3, which was lighter than Windows 11 but lacked support for legacy Win32 apps. Aion featured a personalized dashboard with task cards and app icons for both Microsoft and third-party applications. It was intended to run on various AI-focused devices and aimed to create a versatile operating system adaptable to different hardware configurations. Key features included a conversational user experience, an "Ask me anything" box for queries, and "Spaces" for project organization. Despite its innovative design, Aion was primarily aimed at enterprise use and faced limitations due to the absence of traditional desktop applications. The likelihood of Aion's release is slim as Microsoft has shifted its focus to refining Windows 11 and has begun retracting ambitious AI integrations, prioritizing stability and performance enhancements over new operating systems.
Winsage
August 6, 2026
Apple's launch of the MacBook Neo has prompted Microsoft to reassess and improve Windows 11 due to user complaints about the operating system's performance and resource demands. Global PC shipments are projected to decline by 11.3% in 2026, with a significant drop of 20% expected in the fourth quarter, attributed to a memory shortage. Microsoft announced plans to reduce RAM usage in Windows 11, targeting completion by the end of 2026, which will benefit PCs with 8GB and above. Following the MacBook Neo's release, a benchmark showed that Windows machines had more RAM and storage than Apple's model, but performance issues persist, with Microsoft Word launching slower on Windows 11 compared to MacBooks. Microsoft is addressing these performance issues by replacing legacy components with the WinUI framework to reduce memory usage and enhance overall performance.
Winsage
June 1, 2026
Nvidia unveiled its RTX Spark superchip on May 31st, combining a 20-core Arm-based Grace CPU with a Blackwell RTX GPU, marking its entry into the Windows PC market. The chip features up to 128GB of unified memory, 1 petaflop of AI compute capability, and 6,144 CUDA cores. It will debut in laptops and compact desktops from manufacturers like ASUS, Dell, HP, Lenovo, Microsoft Surface, and MSI, with Acer and GIGABYTE expected to follow. Microsoft collaborated with Nvidia to develop new Windows security features for on-device AI agents. The RTX Spark, previously known as N1X, has been in development for three years, with initial reports in 2023 and delays attributed to advancements in Arm technology and notebook demand. Microsoft's Windows on Arm initiative, previously exclusive to Qualcomm, has opened opportunities for MediaTek, Nvidia, and AMD. The RTX Spark aims to enhance local AI applications, with Adobe reengineering its software for the platform and over 100 software vendors supporting it. However, challenges remain, including reliance on x86 emulation and delays in the next-generation Windows on Arm platform. Pricing details are scarce, but the RTX Spark is expected to be positioned at a premium price point.
Winsage
April 1, 2026
In the fourth quarter of 2025, U.S. PC shipments increased by 3% year-on-year, totaling 18.2 million units. This growth was driven by seasonal holiday demand, the need to upgrade aging Windows 10 computers, and retailers securing inventory ahead of supply chain challenges due to a chip shortage. The overall PC market in 2025 also grew by 3%, reversing declines from the previous two quarters. Commercial sector shipments rose by 6% to 8.2 million units, supported by holiday spending and a shift to more affordable products, as enterprises migrated to Windows 11 before the end-of-support deadline for Windows 10. However, Omdia predicts a 13% contraction in PC shipments for 2026 due to rising RAM and storage costs, alongside CPU shortages from Intel and AMD. The entry-level PC market may face significant challenges, potentially diminishing by 2028. Despite declining shipment numbers, the market value is expected to rise due to price increases from supply constraints. Omdia forecasts a rebound in 2027, with shipments projected to grow by 7% to exceed 66 million units, still below the 71.5 million units recorded in 2025.
Winsage
March 17, 2026
A third-party developer has created a tool called NoCopilotKey that allows users of Windows 11 Copilot+ PCs to remap the dedicated Copilot key back to its original function as the right-side CTRL key. Microsoft introduced the dedicated Copilot key in 2024, claiming it was a significant change in keyboard design, but later suspended the option to remap the key to avoid bugs. Users have expressed mixed feelings about the Copilot key, with some forgetting its function and preferring the traditional CTRL key placement. Microsoft is promoting its Copilot+ PCs, which feature advanced AI capabilities, and has announced plans to enhance user experience based on feedback, including the potential reinstatement of taskbar customization features. The company is also reassessing its AI strategy and has decided to eliminate plans for integrating Copilot into notifications and Settings to reduce bloatware.
AppWizard
March 2, 2026
Gartner predicts that the sub-0 entry-level PC segment will disappear by 2028 due to a 130% increase in memory and SSD costs, contributing to a 17% rise in PC prices by 2025. This situation is expected to result in a 10.4% decline in PC shipments this year, the first contraction in over a decade. Consumers are anticipated to keep their devices longer, with business users holding onto PCs for 15% longer and consumers for 20% longer by the end of 2026. The report indicates that elevated RAM and SSD prices will persist longer than expected, influenced by broader inflation trends. Additionally, the anticipated 50% market penetration of AI PCs is now expected to be delayed until 2028.
Winsage
December 23, 2025
The PC market is experiencing a significant shift in 2025 due to the end of support for Windows 10, which is set for October 5, 2025. Windows 11, launched in 2021, requires a TPM 2 for Secure Boot, limiting compatibility to newer devices. Microsoft is phasing out support for older devices due to security concerns, and while older peripherals may still work, they won't receive updates. Microsoft offers extended support options for Windows 10 users, including continued security updates for home users until October 2026 and an Extended Security Updates subscription for corporate users. The transition has led to increased interest in new PCs with neural processing units (NPU) for AI workloads, with support expanding to Intel and AMD systems. The integration of AI capabilities into PCs is being promoted, although current offerings may not incentivize IT departments to invest in NPU-enabled devices. The end of support for Windows 10 has influenced PC purchasing behaviors, resulting in increased shipments as manufacturers prepare for US tariffs. IT leaders must manage their device ecosystems carefully, as unsupported Windows 10 machines could become targets for cyber threats.
Winsage
October 28, 2025
Counterpoint Research reports a 14.9% year-over-year increase in Mac shipments as many users shift from upgrading to Windows 11 to purchasing Apple Macs. Global PC shipments rose by 8.1% in the third quarter of 2025, coinciding with the end of support for Windows 10 on October 14, 2025. Microsoft has stopped providing updates and support for Windows 10, encouraging users to transition to Windows 11. Factors contributing to the shift include the appeal of new MacBook models and discounted prices. Current discounts on MacBooks include: - MacBook Pro 14" (M4/512GB): was ,599, now ,349 @ Amazon - MacBook Air 15" (M4/256GB): was ,199, now 9 @ Amazon - MacBook Pro 16" (M4 Pro/512GB): was ,898, now ,588 @ Amazon - MacBook Pro 16" (M4 Max/1 TB): was ,499, now ,119 @ Amazon - MacBook Pro M5: was ,999, now ,999 @ Amazon Early Black Friday deals are providing consumers with attractive options for new devices.
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