personalized experience

In 2025, the Microsoft Store on Windows attracted over 250 million monthly users and introduced new offerings, including productivity tools like Raycast, Noteastic, and Cephable, as well as popular games such as Fortnite and Hollow Knight: Silksong. Accessibility apps like DotVista and applications like RunCat 365 and Adobe Premier Elements 2026 were also launched. In collaboration with Tencent, the catalog in China expanded to include mini apps and games like Rednote and Fire to the Zombies. The 2025 App Awards winners were announced, recognizing exceptional value for Windows users. The Microsoft Store introduced Special Events to help users discover timely content within their favorite apps. A dedicated Themes department was launched to simplify the process of personalizing computing environments. Enhancements made since June focused on providing a tailored experience, with personalized content available on home and app pages. The app installation process was streamlined with multi-app install features and improved methods for finding and launching apps through the Windows Search Bar. The AI Hub was refreshed to help users discover AI-powered apps, with new app badges indicating AI capabilities. Copilot now assists with Store browsing in the U.S., and finding Agents in Microsoft 365 Copilot has been made easier. Key improvements included quicker navigation, improved error handling, the ability to uninstall apps directly from the Library, better update orchestration, and enhanced search functionality.