AppWizard
June 4, 2026
Meta has introduced the Meta Business Agent, an AI tool that enhances business-client interactions on platforms like WhatsApp, Messenger, and Instagram. It is currently operational for over one million businesses, providing 24/7 customer responses. The AI can answer inquiries, recommend products, book appointments, qualify leads, and close sales. The setup process is quick, and the tool supports local languages while adapting to a brand's tone. Initially free, it will transition to paid subscription tiers soon. Alongside the agent, Meta is launching the Meta Business Agent Platform, allowing companies to customize their own agents and integrate them with systems like Shopify and Zendesk. This platform offers enterprise-grade controls for larger businesses and aims to expand the agent’s capabilities over time.