physical game

The computer game "No Mercy" features a male protagonist who is encouraged to adopt a predatory mindset, promoting themes of violence and non-consensual acts. The game has received criticism from various figures, including Technology Secretary Peter Kyle, who described it as "deeply worrying" and called for its removal from the gaming platform Steam. Despite its disturbing content, "No Mercy" has received 'very positive' user reviews on Steam. The game includes elements of violence, incest, and blackmail, and features "unavoidable non-consensual sex." Concerns have been raised about the lax age verification process on Steam, which allows children to easily access the game. Child mental health expert Nova Eden noted that many parents mistakenly view Steam as a safe environment. Although LBC reported the game's inappropriate content to Steam, it remains available for purchase. The situation raises questions about Ofcom's ability to moderate online content, as it cannot investigate individual complaints. The Games Rating Authority clarified that while physical games must carry a PEGI age rating, digital games are not subject to the same requirement, leaving gaps in consumer protection.