Play Integrity API Archives

AppWizard

July 31, 2025

EU may block Android apps based on age verification

The European Union is developing an age verification application to enhance online safety for children and teenagers, utilizing the Google Play Integrity API to verify the integrity of Android applications. This system will prevent users from installing applications from third-party sources, and while it is still in development, no final decision has been made. The EU assures that users will retain control over their personal data. The initiative is part of a broader strategy to improve digital security and protect minors online, but it may face resistance from the Android community.

AppWizard

July 28, 2025

EU’s upcoming age verification system may block sideloaded Android apps

The European Union's new app verification framework requires that apps be downloaded from the Google Play Store, licensed by Google, and installed on devices meeting specific security criteria to pass verification. Apps that are sideloaded, compiled from source, or installed from alternative app stores will not qualify for the EU's age verification system. If adopted without modifications, this framework will bar any non-compliant Android apps from operating within the EU, potentially excluding many third-party or custom-built applications. The system aims to enhance protections for minors while prioritizing user privacy by not collecting further usage data after a one-time age verification. Similar age verification initiatives are also emerging in the United States. The EU's approach may limit user autonomy and the openness of the Android platform, and Android users in Europe should prepare for potential restrictions.

AppWizard

May 27, 2025

Google Play’s latest security change may break many Android apps for some power users

Google's Play Integrity API has been updated as of May 2025 to include stricter security measures that verify app integrity on Android devices. The updated API aims to prevent abuse and protect sensitive information but excludes most custom ROMs, making it challenging for users who root their devices. This change means that many applications, particularly in banking, gaming, and medical services, may become inaccessible to rooted users. The new integrity verdicts—“basic,” “device,” and “strong”—now incorporate hardware-backed security signals, with the “strong” verdict requiring recent security patches. Developers will automatically transition to these stronger verdicts, enhancing security without additional effort. As a result, power users may be locked out of essential applications, and workarounds to bypass these restrictions are becoming less effective.

AppWizard

May 21, 2025

Google Play adds topic pages, audio previews, and new subscription tools for developers

Google is enhancing its Play Store with upgrades for Android app developers, including a robust toolset for managing subscription-based applications, allowing developers to pause live app releases. New "topic browse" pages will help users discover apps related to over 100,000 media and entertainment titles, and the "Where to Watch" feature will expand to the U.K., Korea, Indonesia, and Mexico. Developers can integrate new visual content options, such as a hero content carousel and audio samples, which have increased app installs for Health & Wellness developers. Curated spaces for user interests will expand, particularly in Japan. The Play Console will feature a new asset library for organizing visual assets and provide new metrics for app listing performance. Subscription management tools will allow multi-product checkout and enhanced reminders about subscription benefits, reducing voluntary churn by 3%. Developers can offer a grace period of up to 30 days or a 60-day account hold for declined payments. The Engage SDK will support additional categories and markets, while the Play Integrity API will improve security with enhanced abuse detection and device security update checks.

AppWizard

May 6, 2025

Google Play update may break apps on Android 12 and older

Google will implement an update to its Play Integrity API in May 2025, affecting devices running Android 12 or earlier. This update coincides with the end of security updates for these older versions, potentially leading to app failures and increased vulnerability to cyber threats. Developers will need to revise their applications to comply with the new API standards, while users on outdated systems may face degraded performance or complete app failures. The urgency to upgrade to Android 13 or newer is emphasized for both users and developers.

AppWizard

April 29, 2025

Google’s Android Decision—Bad News For 50% Of All Users

Google will implement changes to app functionality on Android devices starting next month, affecting over half of all Android users. The changes are driven by the Play Integrity API, which aims to reduce fraud and data theft, resulting in an 80% reduction in unauthorized app usage. Devices running Android 13 and above will experience improved performance, while those on Android 12 or older may face slower performance. Google is also introducing enhanced security signals for developers to assess device trustworthiness. Over half of Android devices have not upgraded to Android 13 or later, and approximately 200 million users remain on Android 12, which no longer receives security patches. Users on Android 12 or 12L are advised to upgrade for better security and performance.

AppWizard

March 28, 2025

Google to Ramp Up Android Security With These New Features for Developers

Google has launched initiatives to enhance the security of its Play Store, focusing on reducing malicious and fraudulent applications. Key measures include upgrading the Play Integrity API to protect users from harmful apps and assist developers in addressing modified applications. Google Play Protect's threat detection will expand to target apps impersonating financial services, with Enhanced Financial Fraud Protection being rolled out to more markets. The app submission process will be streamlined with additional pre-review checks, and developers will receive notifications about policy compliance. Google has introduced "Government" and "Verified" badges for specific app categories and plans to expand this system. Over the past year, Google blocked 2.36 million apps violating Play Store policies and identified significantly more Android malware from third-party sources compared to those on the Play Store.

AppWizard

March 26, 2025

Google Play Store will get more tools to protect users from scammy apps

Google has announced a plan to enhance the safety of its Play Store by implementing protective measures by 2025. Google Play Protect will target malicious applications impersonating financial apps, responding to a rise in fraudulent activities, including ad fraud. The company has already removed 180 fraudulent apps from the Play Store and will alert users about unsafe apps, especially those from outside the Google Play ecosystem. Google will extend its pilot program to additional countries facing malware-based financial threats. Users are encountering significantly more Android malware from external sources. Google aims to make it harder for malicious actors to deceive users and plans to introduce a "verified badge" for secure VPN applications, with plans to expand this to other app categories. For app developers, Google is enhancing the Play Integrity API tool and providing self-help tools for dealing with tampered apps, with features expected to roll out by May. Google is also improving support channels for developers, including expanding the Google Play Developer Help Community to additional languages.

AppWizard

March 26, 2025

Google bolsters Android security for app developers and users

Google has announced a suite of improvements to enhance security within the Android ecosystem and the Google Play Store. Key advancements include: - Enhanced tools to protect businesses from scams and fraud. - Pre-review checks to identify policy and compatibility issues early in app development. - Transparent information on Google Play to build consumer trust. - Strengthened threat-detection capabilities using AI to combat malicious activities. Developers will receive earlier notifications about relevant policies within Android Studio, and the policy experience has been revamped for clearer updates and more time for changes. The Google Play Developer Help Community is expanding to facilitate knowledge sharing among developers. The Play Integrity API is being utilized for over 500 million daily checks to prevent fraud and abuse, with apps using these features seeing an 80% reduction in usage from unverified sources. Improvements for devices running Android 13 include enhanced security signals and automatic updates for developers. New badges for app categories, including a "Verified" badge for VPN apps, are being introduced to validate secure applications. Google is also focusing on creating a safe online experience for children and developing tools like the Credential Manager API for Digital IDs. Last year, investments in security measures prevented 2.36 million policy-violating apps from being published. Google Play Protect is evolving to counter new threats, and the company is collaborating with industry leaders to establish security standards through the App Defense Alliance.

AppWizard

February 3, 2025

Google blocked 2.36 million risky Android apps from Play Store in 2024

Google blocked 2.3 million Android app submissions to the Play Store in 2024 due to policy violations that posed risks to users. The company also banned 158,000 developer accounts for attempting to introduce harmful applications, including malware and spyware. The number of blocked apps increased from 2,280,000 in 2023 and 1,500,000 in 2022, aided by AI assistance in 92% of human reviews. Google prevented 1.3 million apps from gaining excessive permissions and upgraded Google Play Protect, which scanned over 200 billion apps daily and identified over 13 million new malware apps from outside Google Play. The Google Play SDK index added 80 trusted SDKs, and the Play Integrity API adoption led to an 80% reduction in abuse from untrusted sources. Google's untrusted APK installation blocking system expanded to several countries and thwarted 36 million installation attempts of 200,000 unique apps from reaching 10 million Android devices.