Play Integrity API

AppWizard
April 29, 2025
Google will implement changes to app functionality on Android devices starting next month, affecting over half of all Android users. The changes are driven by the Play Integrity API, which aims to reduce fraud and data theft, resulting in an 80% reduction in unauthorized app usage. Devices running Android 13 and above will experience improved performance, while those on Android 12 or older may face slower performance. Google is also introducing enhanced security signals for developers to assess device trustworthiness. Over half of Android devices have not upgraded to Android 13 or later, and approximately 200 million users remain on Android 12, which no longer receives security patches. Users on Android 12 or 12L are advised to upgrade for better security and performance.
AppWizard
March 28, 2025
Google has launched initiatives to enhance the security of its Play Store, focusing on reducing malicious and fraudulent applications. Key measures include upgrading the Play Integrity API to protect users from harmful apps and assist developers in addressing modified applications. Google Play Protect's threat detection will expand to target apps impersonating financial services, with Enhanced Financial Fraud Protection being rolled out to more markets. The app submission process will be streamlined with additional pre-review checks, and developers will receive notifications about policy compliance. Google has introduced "Government" and "Verified" badges for specific app categories and plans to expand this system. Over the past year, Google blocked 2.36 million apps violating Play Store policies and identified significantly more Android malware from third-party sources compared to those on the Play Store.
AppWizard
March 26, 2025
Google has announced a plan to enhance the safety of its Play Store by implementing protective measures by 2025. Google Play Protect will target malicious applications impersonating financial apps, responding to a rise in fraudulent activities, including ad fraud. The company has already removed 180 fraudulent apps from the Play Store and will alert users about unsafe apps, especially those from outside the Google Play ecosystem. Google will extend its pilot program to additional countries facing malware-based financial threats. Users are encountering significantly more Android malware from external sources. Google aims to make it harder for malicious actors to deceive users and plans to introduce a "verified badge" for secure VPN applications, with plans to expand this to other app categories. For app developers, Google is enhancing the Play Integrity API tool and providing self-help tools for dealing with tampered apps, with features expected to roll out by May. Google is also improving support channels for developers, including expanding the Google Play Developer Help Community to additional languages.
AppWizard
February 3, 2025
Google blocked 2.3 million Android app submissions to the Play Store in 2024 due to policy violations that posed risks to users. The company also banned 158,000 developer accounts for attempting to introduce harmful applications, including malware and spyware. The number of blocked apps increased from 2,280,000 in 2023 and 1,500,000 in 2022, aided by AI assistance in 92% of human reviews. Google prevented 1.3 million apps from gaining excessive permissions and upgraded Google Play Protect, which scanned over 200 billion apps daily and identified over 13 million new malware apps from outside Google Play. The Google Play SDK index added 80 trusted SDKs, and the Play Integrity API adoption led to an 80% reduction in abuse from untrusted sources. Google's untrusted APK installation blocking system expanded to several countries and thwarted 36 million installation attempts of 200,000 unique apps from reaching 10 million Android devices.
AppWizard
December 4, 2024
Google has introduced a new feature for the Play Integrity API that allows banking applications to identify devices that have not received a recent Android security update. This could result in restricted access to sensitive features for users with devices that have not been updated in over a year. The Play Integrity API helps verify the authenticity of software and devices, enhancing security for mobile banking. The update primarily affects users on older Android versions or those without recent security enhancements, as these devices are more vulnerable to cyber threats. Banking applications may limit features like mobile transactions for outdated devices and encourage users to update to maintain access.
AppWizard
December 4, 2024
Google is enhancing its Play Integrity API to provide faster and more secure device attestation for Android applications. The updated API will make it harder to spoof attestation checks and will introduce measures to verify that apps are installed via the Play Store, potentially affecting sideloaded applications. Average Android users can expect improved app performance, although some may receive notifications about outdated security updates. Developers can opt into the new system now, with a broader rollout planned for May 2025.
AppWizard
October 31, 2024
Google announced plans for more frequent Android SDK releases starting in 2025, with a significant update expected in Q2, likely related to Android 16, prompting earlier annual compatibility testing for developers. Enhancements to Gemini in Android Studio include features for modifying code, generating commit messages, and creating documentation, along with auto-generating composable previews. In the Play Store, Google is introducing a full-screen mode for portrait videos, a more prominent install button, and personalized query recommendations, initially supporting English. On-device biometric authentication for app purchases has been integrated, allowing fingerprint or facial recognition for transactions. Google has doubled purchase numbers in 2024 and increased conversion rates by nearly 3% by encouraging users to set up payment methods, now including PayPal and Cash App. The Play Integrity API is being enhanced to help developers protect their applications against security threats, with the "app access risk" feature now available to detect privacy-compromising apps.
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