In 2025, the Roblox game "Grow a Garden" experienced a peak of nearly 9 million concurrent players, surpassing the previous record held by Player Unknown's Battlegrounds on Steam by almost threefold. The game reached a peak of 5 million concurrent users just a weekend prior to this achievement. It was developed by a teenage creator in three days and has gained significant popularity, with a player count that surpassed the population of New York City. Despite initial skepticism about player counts, investigations confirmed the game's genuine popularity, driven by strong user retention and community engagement. A Roblox spokesperson noted that the growth is attributed to an authentic community rather than artificial inflation.