Saber Interactive's CEO discusses the potential of generative AI dialogue in video games, while skepticism remains due to past failures with AI-driven characters. Companies like Convai and Ubisoft aim to create more immersive experiences with AI NPCs, but the assumption that background character dialogue is unimportant undermines storytelling in games. The richness of game worlds comes from carefully crafted scripts, and AI-generated content may not achieve the same quality. Industry veterans emphasize that good storytelling relies on human experience, and there is concern that companies may prioritize profit over artistic integrity, leading to inferior products. This reflects a broader trend of viewing video games as commodities rather than art forms, highlighting a disconnect between corporate strategies and creative processes.