Ustwo Games, known for Monument Valley, is transitioning from mobile to PC gaming due to challenges in profitability and creative limitations imposed by mobile platforms. CEO Maria Sayans acknowledged that the studio's reliance on mobile subscriptions, which she termed a “honeypot trap,” hindered their ability to create desired games without the support of larger companies like Apple and Netflix. The studio faces issues with discoverability in the gaming industry, criticizing platform holders for inadequate audience engagement. In response, Ustwo is launching the ‘Beautiful Games Club,’ a community initiative aimed at fostering direct relationships with players and enhancing engagement.