Game demos are becoming popular again, particularly during events like Steam Next Fests. A demo for Nioh 3, set to release on February 6th, is available for download on Steam and has reached a peak of 19,590 concurrent players, indicating its success in generating interest. The demo's player count has surpassed that of many full-sized games over their entire lifespan, showcasing its effectiveness as a marketing tool. Nioh 3 offers challenging gameplay with faster combat mechanics and a Diablo-inspired loot system. Feedback has been positive, with some suggesting it could rival games from FromSoftware. Players can add Nioh 3 to their Steam wishlist to receive notifications upon its release.