policy overhaul

The Google Play Store has seen a 47 percent decline in app offerings, dropping from 3.4 million to 1.8 million apps since early 2024. This reduction is a result of Google's efforts to enhance app quality and security, including a policy overhaul that introduced stricter minimum requirements and targeted low-quality applications. In 2024, Google blocked 2.36 million policy-violating apps and banned over 158,000 developer accounts. Despite the decline in app numbers, developer activity remains strong, with over 10,400 new apps released in early 2025, a 7.1 percent increase from the previous year. The European Union's "trader status" rule did not significantly impact the decline in app numbers, as Apple's app count remained stable under similar regulations.