pop-up advertisement

Winsage
October 1, 2025
Google has launched a pop-up advertisement on Google.com promoting Chromebooks, targeting Windows 10 laptop owners as Microsoft ends support for that operating system in October. The ad encourages users to switch to a Chromebook instead of upgrading to Windows 11. It directs users to a "switch to Chromebook" portal showcasing Chromebook Plus models. The promotional video features a generic laptop with elements suggesting its Windows origins, including a 'virus detected' warning and a spinning circle associated with Windows systems. While Chromebooks offer advantages in security and simplicity, the ad implies Windows 11 lacks these features, which is misleading as Windows 11 also has strong security. Users can extend Windows 10 support until October 2026, indicating no immediate need to switch. The Chromebook pop-up may be selectively targeting certain Windows 10 users.
Winsage
November 21, 2024
Microsoft is encouraging users of the free version of Windows 10 to upgrade to Windows 11 through full-screen pop-up advertisements. These ads inform users that support for Windows 10 will end on October 14, 2025, and highlight benefits of upgrading, such as improved battery life, faster web browsing, and enhanced security features. Users will have a grace period of ten months before free security updates for Windows 10 cease. The advertisements promote Copilot+ PCs as the fastest and most intelligent Windows PCs available.
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