Disguise, Inc., a division of JAKKS Pacific, Inc., has been named the top costume manufacturer in the United States for the year-to-date 2025, marking its third consecutive year in this position. The company's growth is attributed to a commitment to quality licensed products and an expanded brand portfolio, with Minecraft being the leading costume license for YTD 2025. The recent release of A Minecraft Movie in April 2025 has increased demand for Minecraft-themed costumes, including the popular Chicken Jockey Pop-Up Costume, which sold out quickly and was listed on eBay at nearly three times its retail price. A viral trend linked to a scene from the movie further boosted the costume's popularity. Disguise's President, Tara Cortner, highlighted the company's achievements and the significance of its partnership with Minecraft. An official announcement for a sequel to A Minecraft Movie is planned for release in 2027.