Microsoft is establishing a dedicated team to develop native, high-quality Windows applications, led by Rudy Huyn, a Principal Lead Architect with experience in the Microsoft Store and File Explorer. Huyn emphasizes that prior experience with Windows is not necessary, focusing instead on strong product thinking and a customer-centric approach. The goal is to create "100% native" applications to improve the app experience on Windows, which has been criticized for lower quality compared to macOS applications. The Microsoft Store has faced criticism for offering basic web apps, and there are ongoing performance issues with applications like Microsoft Teams and Copilot for Windows. Microsoft plans to enhance Windows 11's performance and reliability by reintroducing features and improving core applications.