Preorders for Borderlands 4 have launched, with the base edition priced at £60/€70 on Steam, which is lower than expected. The Deluxe Edition is priced at £90/€100, and the Super Deluxe Edition at £120/€130. Randy Pitchford, CEO of Gearbox Software, encouraged fans to preorder due to the absence of a price increase. The Standard Edition is priced at £59.99, the Deluxe Edition includes additional content, and the Super Deluxe Edition offers the most extensive features. The pricing has received a positive reception from fans, although some gamers outside the US, UK, and EU find it high. The game quickly became a top-ten seller on Steam after preorders opened.