price adjustments Archives

AppWizard

June 25, 2026

PC price rises to slow this year, says Asus, though not in time for the Steam Machine launch

Asus's Systems Business General Manager, Liao Yi-hsiang, indicated that while some price adjustments for Asus PC products are expected, they will likely be modest, falling within the 1-9% range. This comes in light of a recent decline in component prices, including memory and hard drives. Yi-hsiang noted that any price increases must consider consumer acceptance to avoid exceeding market tolerance. The adjustments are anticipated in the third quarter, coinciding with the peak tech sales season in Fall and Winter. Overall, there is a growing consensus that the market is stabilizing around current pricing structures, although significant price drops, particularly for products like the Steam Deck, are unlikely in the near term.

AppWizard

June 24, 2026

Steam Machine: Hardly any cheaper gaming PCs, 8 GiByte is enough

PCGH and PC Games discussed the new Steam Machine with Valve's Lawrence Yang and Yazan Aldehayyat. The final cost of the Steam Machine exceeded initial expectations due to unforeseen supply chain challenges related to memory and storage. Aldehayyat expressed pride in the product's quality and performance, despite its higher price point potentially excluding some buyers. Yang mentioned that future price adjustments could be considered if market conditions allow. The SteamOS does not currently support dual booting, but users can set up dual boot systems using external media. Valve is collaborating with anti-cheat providers like Easy Anti-Cheat and BattlEye to implement solutions for Linux. The Steam Machine is equipped with 8 GB of VRAM, which Aldehayyat believes is sufficient for most games at 1080p resolution. A verification program for the Steam Machine will be implemented, similar to that of the Steam Deck, ensuring better performance for verified games.

AppWizard

May 29, 2026

Epic Games’ Tim Sweeney slams Valve over Steam Deck price hikes — mocks founder Gabe Newell over rising costs of megayachts

Tim Sweeney, CEO of Epic Games, criticized Valve for increasing the price of the Steam Deck's 1TB model to 9, attributing the price hike to shortages in memory and chips. He acknowledged the overall rise in component costs but deemed Valve's increases excessive. Valve's CEO Gabe Newell is known for his luxury yacht collection, including a 365-foot superyacht valued at around a billion dollars. Valve has not yet announced pricing for the Steam Machine, which is expected to be priced similarly to other gaming PC builds, potentially exceeding ,000, without subsidies to compete with PlayStation or Xbox.

AppWizard

May 28, 2026

The Steam Deck OLED’s price hikes have killed its status as the best deal in PC games hardware

Ongoing shortages in memory chips, driven by increased demand from AI-focused data centers, have led to significant price increases for the Steam Deck OLED. The 512GB model's price rose from £479 to £649 in the UK (35% increase) and from 9 to 9 in the US (44% increase). The 1TB variant increased from £569 to £779 in the UK (36% increase) and from 9 to 9 in the US (46% increase). Valve attributes these hikes to rising component costs and logistical challenges. The 1TB Steam Deck OLED now competes closely with the Asus ROG Ally X, which offers better performance at a similar price point. The 512GB version has lost its budget-friendly appeal, as the Lenovo Legion Go S undercuts it at £549. Despite the price adjustments, the Steam Deck OLED remains favored for casual gaming due to its design and comfort, but the hikes may deter potential buyers and raise concerns about future products.

AppWizard

April 27, 2026

Microsoft Lowers the Price of Xbox Game Pass Ultimate And PC Game Pass, But What’s Next For Xbox?

Under CEO Asha Sharma, Xbox has reduced the price of Xbox Game Pass Ultimate from .99 to .99 and PC Game Pass from .99 to .99. The removal of day-one access to Call of Duty is part of this strategy, which aims to address consumer concerns and enhance the service's value. Microsoft reportedly faced a 0 million loss due to including Call of Duty: Black Ops 6 in Game Pass, prompting these price adjustments. Sharma's initiatives include a partnership with Discord, the introduction of Xbox Game Pass: Starter Edition, and plans for a Family Plan. The company is also focusing on improving the Xbox app for PC gaming and reevaluating its approach to exclusives. Frequent updates and player feedback will be prioritized as Xbox prepares for the next generation of consoles, referred to as Project Helix.

AppWizard

April 23, 2026

Xbox Game Pass report claims you’ll be able to pick which features you pay for

Xbox is exploring a new Game Pass subscription model that allows users to customize their experience by selecting specific features and content packages, potentially lowering their monthly fees. Subscribers could exclude certain elements, like Fortnite Crew or Xbox Cloud Gaming, to reduce costs. The model may also introduce alternative subscriptions and perks, such as Minecraft Realm or World of Warcraft, with pricing adjustments based on user modifications. Gamers might select genres of interest, focusing on specific packages. Microsoft insiders suggest this personalized approach is part of a long-term goal to attract a broader audience. Recently, Microsoft announced price reductions for Game Pass Ultimate and PC Game Pass, while noting that Call of Duty will no longer be available on the service from day one. An internal memo indicated that Game Pass had become too expensive for players, prompting a reevaluation. Despite the absence of Call of Duty at launch, major titles like Forza Horizon 6, Fable 4, and Subnautica 2 are expected to be released in 2026.

AppWizard

April 23, 2026

Game Pass Ultimate and PC Game Pass prices drop in the UK

Microsoft has reversed last year's price increase for its Game Pass subscription services, confirming new pricing in the UK. Game Pass Ultimate will now cost £16.99 per month, returning to previous rates. The PC Game Pass will be available for £10.99 per month, also aligning with last year's costs. Additionally, Call of Duty will no longer be available on Game Pass on its launch day; subscribers will have to wait a year to access the title.