price adjustments

AppWizard
April 27, 2026
Under CEO Asha Sharma, Xbox has reduced the price of Xbox Game Pass Ultimate from .99 to .99 and PC Game Pass from .99 to .99. The removal of day-one access to Call of Duty is part of this strategy, which aims to address consumer concerns and enhance the service's value. Microsoft reportedly faced a 0 million loss due to including Call of Duty: Black Ops 6 in Game Pass, prompting these price adjustments. Sharma's initiatives include a partnership with Discord, the introduction of Xbox Game Pass: Starter Edition, and plans for a Family Plan. The company is also focusing on improving the Xbox app for PC gaming and reevaluating its approach to exclusives. Frequent updates and player feedback will be prioritized as Xbox prepares for the next generation of consoles, referred to as Project Helix.
AppWizard
April 23, 2026
Xbox is exploring a new Game Pass subscription model that allows users to customize their experience by selecting specific features and content packages, potentially lowering their monthly fees. Subscribers could exclude certain elements, like Fortnite Crew or Xbox Cloud Gaming, to reduce costs. The model may also introduce alternative subscriptions and perks, such as Minecraft Realm or World of Warcraft, with pricing adjustments based on user modifications. Gamers might select genres of interest, focusing on specific packages. Microsoft insiders suggest this personalized approach is part of a long-term goal to attract a broader audience. Recently, Microsoft announced price reductions for Game Pass Ultimate and PC Game Pass, while noting that Call of Duty will no longer be available on the service from day one. An internal memo indicated that Game Pass had become too expensive for players, prompting a reevaluation. Despite the absence of Call of Duty at launch, major titles like Forza Horizon 6, Fable 4, and Subnautica 2 are expected to be released in 2026.
AppWizard
April 23, 2026
Microsoft has reversed last year's price increase for its Game Pass subscription services, confirming new pricing in the UK. Game Pass Ultimate will now cost £16.99 per month, returning to previous rates. The PC Game Pass will be available for £10.99 per month, also aligning with last year's costs. Additionally, Call of Duty will no longer be available on Game Pass on its launch day; subscribers will have to wait a year to access the title.
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