price increase Archives

Winsage

October 9, 2026

“Really not bad at all” — Surface Laptop Ultra prices have landed, and the Windows community has something to say

Microsoft announced the Surface Laptop Ultra on October 7, revealing that it will ship on October 16 and is available for preorder starting at ,599. It is the most affordable RTX Spark laptop on the market, with analysts initially expecting a starting price of ,999. The device offers two configurations: one with an 18-core CPU and a 5120-core GPU, and a more powerful version with a 20-core CPU and a 6144-core GPU, with a price difference of approximately ,100 between them. The Surface Laptop Ultra features a breakaway USB-C port that allows the cable to detach without pulling the laptop off a desk, compatible with any USB-C cable and supporting both power and data transfer.

Winsage

October 7, 2026

Windows 11 gains ground as price hike looms for Windows 10 security updates

Microsoft has extended its Windows 10 Extended Security Updates (ESU) program, allowing consumers to receive security updates at no cost until October 12, 2027. Businesses must pay to enroll, with a tiered pricing structure: the first year costs per device, the second year costs 2 per device, and the third year costs 4 per device. This price increase may encourage organizations to transition to Windows 11.

AppWizard

October 5, 2026

Kingdom Come Maker Hopes GTA 6 Lifts Game Prices

Martin Klima, co-founder of Warhorse Studios, argues that the video game industry has undervalued its products and that a price increase is necessary for the survival of mid-sized developers. He highlights that production costs for high-quality RPGs and open-world games have risen significantly, while retail prices have remained stagnant. Rockstar Games is set to launch Grand Theft Auto VI at .99 for the standard edition and .99 for the Ultimate Edition, which is being observed as a potential benchmark for future game pricing. Klima believes that if GTA VI's pricing is successful, it could encourage other developers to raise their prices as well. He notes that adjusted for inflation, games today cost less than they did in the 1990s. The last significant price increase in the industry occurred in 2020, when the standard price rose from .99 to .99. Analysts suggest that franchises like Call of Duty, NBA 2K, and EA Sports FC may follow suit if GTA VI performs well commercially.

Tech Optimizer

October 1, 2026

Norton’s antivirus plans drop to Black Friday prices — but the deals end tomorrow

Norton is offering discounts of up to 76% on its antivirus plans, matching last year's Black Friday prices. The current prices for the first year are as follows: Norton AntiVirus Plus for .99 (originally .99), Norton 360 Standard for .99 (originally .99), and Norton 360 Deluxe for .99 (originally 4.99). The AntiVirus Plus plan protects one device and includes features like Scam Protection and 2GB of cloud backup. The Norton 360 Standard plan covers three devices, adds a VPN and Dark Web Monitoring, while the Deluxe plan protects five devices, offers 50GB of cloud backup, Privacy Monitor, and Parental Control. These promotional prices are valid for the first year only, after which standard pricing resumes unless auto-renewal is disabled. Norton provides a 60-day money-back guarantee.

Tech Optimizer

September 28, 2026

Norton’s antivirus plans drop to Black Friday prices — but the deals end tomorrow

Norton is offering substantial discounts on its antivirus plans, with reductions up to 76%. Current prices for the first year are as follows: Norton AntiVirus Plus at .99 (originally .99), Norton 360 Standard at .99 (originally .99), and Norton 360 Deluxe at .99 (originally 4.99). The plans provide protection for one, three, and five devices respectively, with additional features like VPN and dark web monitoring for higher-tier plans. After the first year, prices revert to standard rates unless auto-renewal is canceled. Norton also offers a 60-day money-back guarantee.

Tech Optimizer

September 26, 2026

Norton 360 for Gamers vs Bitdefender vs Malwarebytes [2026]

Norton 360 and Bitdefender Total Security achieved perfect scores from AV-TEST in June 2026, while Malwarebytes had a 100% real-world protection rate in AV-Comparatives’ testing but with a higher false-positive rate. Bitdefender Total Security is recommended for PC gamers as it minimizes frame-rate impact to 0-2% during gameplay. Norton 360 for Gamers includes features for streamers and competitive players but has a higher renewal price. Malwarebytes Premium is noted for its minimal resource usage but lacks a dedicated game mode. The pricing for Norton 360 starts at .99 for the first year and increases to .99 upon renewal, Bitdefender starts at .99 for a single device, and Malwarebytes Premium aligns closely with Norton’s entry price but does not include a VPN. In FPS testing with Cyberpunk 2077, Norton showed a 2-3% drop, Bitdefender a 0-2% decrease, and Malwarebytes under 1%. Norton uses a hybrid detection model, Bitdefender employs cloud-based scanning, and Malwarebytes focuses on behavior-based detection. Norton offers gamer-tag dark web monitoring and a bundled VPN, while Bitdefender has limited VPN features on standard tiers and Malwarebytes lacks these protections.

Tech Optimizer

September 25, 2026

Norton 360 for Gamers vs Bitdefender vs Malwarebytes [2026]

Norton, Bitdefender, and Malwarebytes have adjusted their antivirus products to mitigate the negative effects on gaming performance. In June 2026, Norton 360 and Bitdefender Total Security both received a perfect AV-TEST score of 18 out of 18, while Malwarebytes achieved a 100% real-world protection rate in AV-Comparatives testing, though it had more false positives. Bitdefender Total Security is recommended for gamers due to its low frame-rate impact of 0-2%, while Norton 360 offers features for streamers and competitive players, and Malwarebytes serves as a lightweight secondary scanner. The value of gaming accounts has increased, making them targets for cybercriminals, with malware campaigns like Vidar 2.0 accounting for 41% of gaming-related malware detections. New malware families such as Katz and Bee specifically target Discord and gaming platforms. In terms of performance, Norton showed a 2-3% FPS decrease in Cyberpunk 2077, while Bitdefender's impact was only 0-2%, and Malwarebytes had less than 1% impact. Norton and Bitdefender are tied in detection capabilities, both scoring 18/18 in AV-TEST, while Malwarebytes had a 92.4% offline detection rate and 98.3% online. Norton includes a no-log VPN and gamer-tag monitoring, while Bitdefender offers identity protection without specific gamer-tag monitoring. Malwarebytes lacks a VPN and password manager. Pricing varies, with Norton starting at .99 for three devices, Bitdefender at .99 for one device, and Malwarebytes at .99 for one device. To switch antivirus solutions, users should back up their license keys, use removal tools, and ensure game-aware modes are active. Each product has unique strengths: Norton excels in gamer-tag monitoring, Bitdefender minimizes CPU usage, and Malwarebytes is lightweight but lacks additional features.

Winsage

August 29, 2026

Install Windows 11 on Steam Deck OLED: 12 Steps [2026]

The Steam Deck OLED has limitations in running certain Windows applications and games, particularly those with kernel-level anti-cheat systems. Valve has provided an official Windows driver bundle for the OLED model since 2024, and by 2026, a community-developed process for dual-booting Windows 11 alongside SteamOS has emerged. Running Windows 11 may be necessary for games that do not perform well on SteamOS, especially competitive titles. The Steam Deck OLED requires specific prerequisites for dual-booting, including a fully charged device, updated SteamOS, sufficient free storage, a Windows 11 license, and a USB flash drive for installation. Users must follow a detailed installation process that includes updating SteamOS, creating a recovery drive, downloading Windows 11, and configuring the system for dual-booting. Common pitfalls include skipping the recovery drive and under-allocating storage for Windows. Battery life on Windows is shorter than on SteamOS, and users should be aware of this when deciding to dual-boot. The dual-boot setup does not void the warranty, and it is possible to revert to a SteamOS-only setup later.

AppWizard

August 28, 2026

Gaming Has Never Been Better. So Why Does It Feel Like the Worst Time to Be a Gamer?

The gaming industry is experiencing a surge in high-profile releases, including Grand Theft Auto 6, Control Resonant, Ace Combat 8, and Modern Warfare 4. However, the cost of entry has increased significantly, with flagship consoles like the PS5 and Xbox Series X now priced at least 0 above their launch prices. Microsoft is reportedly losing 0 per console sold, and the upcoming Nintendo Switch 2 is expected to see a price increase. A shortage of memory and storage, driven by AI demands, has made essential gaming hardware more expensive. Mobile gaming and PC gaming are also affected, with graphics card prices projected to rise by 20% to 30%. The term “RAMageddon” has emerged to describe the doubling of memory prices since late 2025. Major companies like Microsoft and Sony are facing disappointing hardware sales, with projections of an 11% decline in PC shipments by 2026. The traditional model of game ownership is shifting towards a rental-like system, with digital sales tying ownership to accounts and licenses. Concerns about game accessibility have grown, leading to the Stop Killing Games movement. Nintendo's introduction of Game-Key Cards for resale has raised questions about long-term access, while Sony plans to end production of physical game discs by 2028. The average cost of AAA games has risen, with new titles like Mario Kart World for the Switch 2 priced at . Cloud gaming and subscription services further complicate ownership, as game availability is contingent on licensing agreements.

Tech Optimizer

August 22, 2026

Bitdefender vs McAfee: How to pick the right antivirus for you in 2026

Viruses and malware pose ongoing threats to personal computers and sensitive data. Windows Defender is a free antivirus option, but dedicated solutions like Bitdefender and McAfee offer enhanced security. Bitdefender was established in 2001 and McAfee in 1987. Bitdefender Premium Security has a rating of 4.5/5, offers various plans, and is user-friendly with minimal system impact. Its pricing includes £59.99 for the Premium Security plan, which features a password manager, unlimited VPN, and other protections. McAfee+ Premium also has a rating of 4.5/5, is visually appealing, and includes a smart scan feature. Its pricing starts at £49.99 for the Premium plan, which protects unlimited devices and includes various security features. Bitdefender's pros include an affordable standard plan and a basic VPN, while cons include a requirement for a family plan for more than five devices and significant price increases in subsequent years. McAfee's pros include unlimited device protection and excellent security monitoring, with cons being potential high costs. Both antivirus solutions offer significant first-year discounts, with Bitdefender's basic protection starting at £17.99 for one device and McAfee's basic package starting at £29.99 for one device. In terms of features, Bitdefender includes a comprehensive suite with a password manager, while McAfee offers scam detection and a social privacy manager. Bitdefender's dashboard is user-friendly but may feel cluttered, while McAfee's dashboard is visually appealing and organized. Both provide 24/7 support, but Bitdefender's phone support may incur charges. The evaluation criteria included ease of use, features, value for money, and performance.