price increases

Winsage
June 26, 2026
Microsoft has extended the security updates for Windows 10 users by an additional year, with the new end date for the Extended Security Updates (ESU) program set for October 12, 2027. This extension applies automatically to existing ESU enrollees, and new users can sign up until the deadline. The change was confirmed by a Microsoft spokesperson in an editor's note added to a blog post. The extension does not apply to corporate Windows deployments, which require costly ESU subscriptions that extend support until October 2028.
AppWizard
June 25, 2026
Asus's Systems Business General Manager, Liao Yi-hsiang, indicated that while some price adjustments for Asus PC products are expected, they will likely be modest, falling within the 1-9% range. This comes in light of a recent decline in component prices, including memory and hard drives. Yi-hsiang noted that any price increases must consider consumer acceptance to avoid exceeding market tolerance. The adjustments are anticipated in the third quarter, coinciding with the peak tech sales season in Fall and Winter. Overall, there is a growing consensus that the market is stabilizing around current pricing structures, although significant price drops, particularly for products like the Steam Deck, are unlikely in the near term.
AppWizard
June 24, 2026
PCGH and PC Games discussed the new Steam Machine with Valve's Lawrence Yang and Yazan Aldehayyat. The final cost of the Steam Machine exceeded initial expectations due to unforeseen supply chain challenges related to memory and storage. Aldehayyat expressed pride in the product's quality and performance, despite its higher price point potentially excluding some buyers. Yang mentioned that future price adjustments could be considered if market conditions allow. The SteamOS does not currently support dual booting, but users can set up dual boot systems using external media. Valve is collaborating with anti-cheat providers like Easy Anti-Cheat and BattlEye to implement solutions for Linux. The Steam Machine is equipped with 8 GB of VRAM, which Aldehayyat believes is sufficient for most games at 1080p resolution. A verification program for the Steam Machine will be implemented, similar to that of the Steam Deck, ensuring better performance for verified games.
AppWizard
June 22, 2026
The MSI Claw 8 EX AI+ is priced at ,799, reflecting increased component costs due to the AI boom and its premium build quality. In comparison, the Steam Deck started at 9, allowing consumers to buy multiple gaming consoles. Nintendo has shipped nearly 156 million Switch units and 19.86 million Switch 2 units, while the Steam Deck has sold an estimated 4 million units. The Nintendo Switch's sales surged after a price hike in Japan but later declined, with a similar price adjustment expected in the US, Canada, and Europe. Users distinguish the Steam Deck as an "enthusiast device" for PC gamers, while the Switch is the exclusive platform for Nintendo titles. The PC gaming handheld market is viewed as hibernating rather than over, with optimism for future developments despite current challenges. The MSI Claw 8 EX AI+ features Intel's Arc G3 chips, which have generated excitement about its performance. There is a significant audience interested in the right combination of price and specifications for handheld PC gaming.
Tech Optimizer
June 17, 2026
Viruses and malware have become more sophisticated, with phishing emails, AI-generated scams, and deepfake videos posing significant threats. In 2025, Americans lost .9 billion to online scams, affecting even tech-savvy individuals. Built-in malware protections on devices have improved, but the need for additional antivirus software depends on individual usage and risk tolerance. Microsoft Defender, integrated into Windows 11, scored 18/18 on AV-Test and provides real-time protection against various threats. XProtect on Mac updates malware signatures but may miss newer threats, while iPhone users generally do not need antivirus software due to iOS's sandboxing. Android users face higher malware risks and should consider dedicated antivirus solutions. Paid antivirus solutions often include features like VPN services, password managers, identity theft monitoring, and multi-platform coverage, justifying their cost. Many antivirus providers offer steep discounts for the first year, followed by significant price increases upon renewal, so it's advisable to disable auto-renewal and seek new customer rates. Bitdefender Total Security is recommended for its malware detection and light system impact, while McAfee+ Premium offers unlimited device coverage for families. Norton 360 Deluxe provides a comprehensive feature bundle, and Microsoft Defender is the only recommended free antivirus, achieving a perfect score on AV-Test without intrusive ads or upsells.
AppWizard
June 14, 2026
Microsoft CEO Satya Nadella discussed the evolving landscape of Xbox under new CEO Asha Sharma, who is initiating a 100-day "reset" to enhance economic sustainability amidst rising costs. Sharma's letter to employees emphasized the need for adaptation in a competitive entertainment industry and acknowledged challenges from the hardware crisis and declining revenue. Nadella highlighted the importance of innovating in both hardware and gaming content while ensuring economic viability. Xbox Chief Creative Officer Matt Booty reassured the PC gaming community that exclusivity will mainly affect Xbox consoles, with titles remaining available on multiple platforms. Nadella noted the need for a sustainable business model, pointing out that current monetization strategies have not fully leveraged Xbox's entertainment value. He acknowledged the broader trend of rising prices in tech sectors and expressed confidence in Sharma's vision for Xbox's future. Matthew Ball, the new Chief Strategy Officer, suggested ad-supported tiers for more affordable consumer access, aligning with Nadella's vision for economically relevant offerings.
Winsage
May 29, 2026
Hardware prices are increasing due to high demand for RAM and components driven by artificial intelligence growth, affecting sectors like gaming and smartphones. The Steam Deck has already seen a price rise. Qualcomm has launched the Snapdragon C platform, which may allow Windows ARM laptops to be priced as low as 9, potentially making them affordable alternatives to the MacBook Neo. Acer, HP, and Lenovo are among the first manufacturers to use the Snapdragon C, with the Acer Aspire Go 15 featuring this chip. The Snapdragon C utilizes Qualcomm's Kryo CPU cores, and while specific pricing and performance details are not yet available, the Acer Aspire Go 15 is expected to have a 512 GB storage drive, 8 GB of RAM, and a 1920 x 1080 display. Actual pricing will depend on hardware configurations, and a comparison with the MacBook Neo will require performance benchmarks.
AppWizard
May 29, 2026
Tim Sweeney, CEO of Epic Games, criticized Valve for increasing the price of the Steam Deck's 1TB model to 9, attributing the price hike to shortages in memory and chips. He acknowledged the overall rise in component costs but deemed Valve's increases excessive. Valve's CEO Gabe Newell is known for his luxury yacht collection, including a 365-foot superyacht valued at around a billion dollars. Valve has not yet announced pricing for the Steam Machine, which is expected to be priced similarly to other gaming PC builds, potentially exceeding ,000, without subsidies to compete with PlayStation or Xbox.
AppWizard
May 28, 2026
Ongoing shortages in memory chips, driven by increased demand from AI-focused data centers, have led to significant price increases for the Steam Deck OLED. The 512GB model's price rose from £479 to £649 in the UK (35% increase) and from 9 to 9 in the US (44% increase). The 1TB variant increased from £569 to £779 in the UK (36% increase) and from 9 to 9 in the US (46% increase). Valve attributes these hikes to rising component costs and logistical challenges. The 1TB Steam Deck OLED now competes closely with the Asus ROG Ally X, which offers better performance at a similar price point. The 512GB version has lost its budget-friendly appeal, as the Lenovo Legion Go S undercuts it at £549. Despite the price adjustments, the Steam Deck OLED remains favored for casual gaming due to its design and comfort, but the hikes may deter potential buyers and raise concerns about future products.
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