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2025 in review: How we elevated the Microsoft Store experience
Winsage
December 18, 2025

2025 in review: How we elevated the Microsoft Store experience

In 2025, the Microsoft Store on Windows attracted over 250 million monthly users and introduced new offerings, including productivity tools like Raycast, Noteastic, and Cephable, as well as popular games such as Fortnite and Hollow Knight: Silksong. Accessibility apps like DotVista and applications like RunCat 365 and Adobe Premier Elements 2026 were also launched. In collaboration with Tencent, the catalog in China expanded to include mini apps and games like Rednote and Fire to the Zombies. The 2025 App Awards winners were announced, recognizing exceptional value for Windows users. The Microsoft Store introduced Special Events to help users discover timely content within their favorite apps. A dedicated Themes department was launched to simplify the process of personalizing computing environments. Enhancements made since June focused on providing a tailored experience, with personalized content available on home and app pages. The app installation process was streamlined with multi-app install features and improved methods for finding and launching apps through the Windows Search Bar. The AI Hub was refreshed to help users discover AI-powered apps, with new app badges indicating AI capabilities. Copilot now assists with Store browsing in the U.S., and finding Agents in Microsoft 365 Copilot has been made easier. Key improvements included quicker navigation, improved error handling, the ability to uninstall apps directly from the Library, better update orchestration, and enhanced search functionality.
The Microsoft Store is now faster, more personalized... and injected with AI
Winsage
June 6, 2025

The Microsoft Store is now faster, more personalized… and injected with AI

Microsoft has updated the Microsoft Store app, introducing a personalized home page and improved performance, with start times reportedly twice as fast as six months ago. Users can now install individual game components, and there is a new feature for launching Windows search to quickly find and install apps or games from the Store. Additionally, app suggestions for opening file extensions are being tested for Windows Insiders in the US and China. Copilot AI features have been added, allowing users in the US to ask questions while browsing product pages. Other enhancements include better search capabilities and improved labeling and discovery options.
Leveling up your Microsoft Store on Windows experience
Winsage
June 5, 2025

Leveling up your Microsoft Store on Windows experience

The Microsoft Store on Windows serves over 250 million users monthly and is enhancing user experience through customer feedback. The homepage is being redesigned to offer personalized recommendations based on user interests and activities. Significant improvements to search functionality include a more intent-aware search feature, the introduction of Copilot for assistance, a "Discover More" section on product pages, and badges for apps with AI features. Integration with Windows is being improved by allowing users to launch searches for Store apps and suggesting apps for specific file extensions. The Store now launches twice as fast, with improved installation reliability. Additional enhancements include the ability to install individual game components, faster in-app rating dialogs, and updated information on product pages. New developer partnerships have been established, and users are encouraged to provide feedback through the Feedback Hub.
Windows 11's Microsoft Store Gets Smarter Search and Copilot Integration
Winsage
June 5, 2025

Windows 11’s Microsoft Store Gets Smarter Search and Copilot Integration

The Microsoft Store on Windows 11 is being transformed with a reimagined search experience that is more intuitive and responsive to user intent, utilizing signals like app updates and ratings for improved relevance. New product page badges will highlight applications with artificial intelligence capabilities. A Copilot button will be added to product pages for users in the United States, allowing them to ask questions about apps and compare products side by side. A "Discover More" section will curate related content based on user interests, and personalized home pages will adapt to individual user habits and trends. Additionally, integration of Store apps within Windows Search will allow users to install apps directly from search results, and new app suggestions will be tested in the "Open with" context menu for Insiders on the Beta Channel.
Microsoft is now squeezing Copilot AI into its app store
Winsage
May 12, 2025

Microsoft is now squeezing Copilot AI into its app store

Microsoft has integrated the Copilot AI assistant into the Microsoft Store, enhancing the shopping experience for apps and games. Users can access the Copilot feature via a dedicated button on product pages, which presents suggested queries related to the product. When a query is selected, users can interact with a chat interface to receive responses and ask additional questions. The responses are primarily based on information from the product listing page. This feature will be rolled out to all users in the coming weeks, and it cannot be disabled.
Two of my least favorite things about the Microsoft Store are about to get fixed
Winsage
March 25, 2025

Two of my least favorite things about the Microsoft Store are about to get fixed

Microsoft's development team has implemented over 150 client-side changes to the Microsoft Store based on user feedback. Notable improvements include: - A dedicated page for browsing themes. - Downloads now appear separately from the My Library section. - Gamers can select specific game components before installation. - A revamped header for product pages. - Enhanced application updates for unpackaged applications. - New server modules and a spotlight feature for home pages. - An exclusive AI Hub for Copilot+ PCs. Rudy Huyn, the principal lead architect, emphasizes the team's commitment to user feedback and ongoing improvements to the Microsoft Store experience.
You Can Buy A Ton Of Delisted Steam Games, Like Deadpool, On Amazon
AppWizard
March 1, 2025

You Can Buy A Ton Of Delisted Steam Games, Like Deadpool, On Amazon

Over 30 delisted Steam PC games are now available for purchase on Amazon, providing gamers with access to titles previously thought lost. The availability of these games, which include notable titles like Family Guy: Back to the Multiverse and Dark Souls: Prepare To Die Edition, is uncertain, and they are being sold at full retail prices. A user successfully purchased a digital copy of Deadpool from Amazon and received a working Steam code, highlighting potential savings compared to market prices. These codes are only valid for U.S. residents, and the longevity of the offer may depend on the depletion of existing codes in Amazon's inventory.
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