The name "Satisfactory" was chosen for the game after a brainstorming phase at Coffee Stain, where it faced mixed reactions from the team, with some members opposing it. Community manager Snutt Treptow noted that many non-native English speakers interpreted the title as relating to "satisfaction." Former community manager Jace Varlet initially resisted the name, fearing it implied mediocrity, but later saw its potential in marketing. The game allows players to build factories and manage production lines, evoking a strong sense of fulfillment, which aligns with the title.