programmatic advertising

Winsage
July 19, 2025
Microsoft will discontinue its Movies & TV digital storefront on Xbox consoles and Windows devices on July 18, 2025, ending the ability to purchase new movies and TV shows through the Microsoft Store. Users will still have access to previously purchased content via the Movies & TV application on their devices. The closure will affect new entertainment content acquisitions on Microsoft.com and the Microsoft Store on Windows and Xbox, but users can continue to enjoy their existing digital libraries. The refund policy for movies and TV shows will remain unchanged, with purchases being ineligible for refunds. Content portability options are available through Movies Anywhere for U.S. residents, but direct migration to alternative services is largely unavailable. Third-party entertainment services will continue to be available on Microsoft's platforms for new content purchases. The Movies & TV storefront has been operational since 2015, evolving from earlier services. Microsoft will maintain server infrastructure for existing content libraries and provide ongoing support for previously purchased content. Content licensing agreements will dictate the availability of purchased titles.
AppWizard
December 11, 2024
Users globally spent 1 billion on mobile app purchases in 2023. Over 95% of mobile apps in the global AdTech market utilize SDKs. Custom SDKs enable advanced features like targeted advertising, real-time bidding, and diverse ad formats. SDKs facilitate comprehensive tracking of user engagement and ad performance metrics. Partnering with a programmatic advertising company can simplify ad management processes for publishers. The integration of SDKs is expected to remain in high demand through 2025 and beyond, aligning with regulatory frameworks like GDPR and CCPA.
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