promotional campaigns

The City Council will examine Mayor Mamdani's administration's use of a secretive encrypted messaging channel for media relations, which connects nearly 200 social media influencers. This discussion is scheduled for a hearing on September 22. Queens Councilman Phil Wong plans to introduce legislation requiring influencers to label posts for city agency campaigns with a disclaimer stating “Paid for by NYC.” A report revealed that city officials communicated with influencers through a Signal app group titled “NYC Creators Announcements,” sharing updates and multimedia content. Some influencers received payment for their involvement, while others supported the mayor's agenda for personal growth. Concerns have been raised about the Signal chat potentially violating record-keeping regulations due to auto-deletion of messages. The identities of the influencers and details of their contracts remain undisclosed. Wong's proposed bill aims to reveal any undisclosed payments to influencers and raise questions about the integrity of the administration's use of external promoters. Critics argue that the administration's secrecy calls for greater transparency in public relations expenditures.