Minecraft will not transition to a free-to-play model, according to Ingela Garneij, the executive producer. She stated that Microsoft and Mojang believe this approach does not align with the game's design and monetization strategy, which is based on a one-time purchase. Since its launch in May 2009, Minecraft has sold over 300 million copies worldwide and is considered one of the best-selling video games of all time. Microsoft acquired Mojang in 2014 for .5 billion.