Google has increased the maximum price for apps and subscriptions on the Google Play Store to 9.99 (approximately Rs 4 lakh in India), up from the previous limit of 9.99. This change requires developers to meet specific criteria, including maintaining a compliant Google Play account, adhering to policies, and demonstrating over million in revenue in the past year. The new pricing applies to standalone app purchases, in-app purchases, and subscriptions, except in South Korea, where the limit remains at 0 or its local equivalent.