Ubisoft has established a new subsidiary dedicated to its major franchises, including Assassin's Creed, Far Cry, and Tom Clancy's Rainbow Six. This entity will manage both upcoming titles and the existing catalog, allowing for increased investment and development. Tencent has invested €1.16 billion for a 25 percent stake in this subsidiary, which is valued at approximately €4 billion. Ubisoft's current market capitalization is around €1.91 billion. The move is part of Ubisoft's strategy to transform its operating model and build strong game ecosystems. There have also been discussions about potentially selling some of Ubisoft's intellectual properties to companies like Microsoft and EA.