Winsage
October 9, 2025
The global PC market is experiencing a 9.4 percent increase in shipments during the third quarter of 2025, totaling 75.8 million units, driven by the upcoming end-of-life date for Windows 10 on October 14. The EMEA and Asia Pacific regions report a robust 14 percent growth, while the Americas see only a 1 percent increase due to tariff impacts and economic uncertainties. IDC's analysis indicates that PC shipments reflect systems dispatched from manufacturers, not direct consumer purchases, highlighting inventory challenges in the US. The first quarter of 2025 had a spike in shipments as manufacturers cleared stock before tariffs on Chinese imports. Despite cautious consumer spending, particularly on discretionary items, PC sales in the US have not drastically declined. IDC projects sustained demand for newer PCs as the deadline for Windows 11 approaches, with hundreds of millions of systems still on Windows 10. In terms of market share for Q3, Lenovo leads with over 25 percent, followed by HP with under 20 percent, Dell with approximately 13 percent, and Apple and Asus with 9 percent and 8 percent, respectively.