regional growth

Global PC sales increased by 9.4 percent year-over-year, totaling 75.9 million units sold in the last quarter. The growth is attributed to the transition to Windows 11 and the need to replace aging devices. North America faces challenges due to US import tariffs and macroeconomic uncertainties, while demand for newer PCs is expected to continue into 2026. The EMEA and Asia-Pacific regions saw unit sales rise by approximately 14 percent, with Japan being a significant contributor. Lenovo is the largest PC manufacturer, selling 19.4 million units (17.3 percent increase), expanding its market share to 25.5 percent. HP sold 15 million units (10.7 percent increase) with a market share of 19.8 percent. Dell sold 10.1 million units (2.6 percent growth), with market share decreasing from 14.2 percent to 13.3 percent. Apple sold approximately 6.8 million units (13.7 percent increase), raising its market share to 9 percent. ASUS sold 5.9 million units (11.4 percent growth), maintaining a market share of 7.8 percent.