The owner of a retro game store is not opposed to emulation and believes it has had a positive impact on retro gaming by helping people discover games they otherwise would not have played. Many customers of the store also emulate games, even those they purchase from the store, as it offers benefits like save states and improved framerates. Emulation has actually grown the owner's market as it creates a steady pipeline of people interested in retro games, leading them to collect physical games and memorabilia from the store. The owner emphasizes that the most important thing is to enjoy games, whether through original systems or emulation.