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AppWizard
June 14, 2025
Meta Platforms is rolling out direct messaging on its Threads app, starting in select markets like Hong Kong and Thailand, to boost user engagement. The feature will not be encrypted initially. Threads, launched in 2023, has over 350 million monthly active users but is not expected to significantly drive revenue growth by 2025. eMarketer projects a 17.5 percent increase in U.S. monthly active users for Threads, reaching 60.5 million, while X is expected to decline by 14.4 percent to about 50 million users.
Tech Optimizer
June 10, 2025
Instacart serves 14 million daily users and manages billions of products, necessitating advanced search capabilities that go beyond keyword matching to understand user intent. The search system must reflect real-time inventory changes, leading to significant workloads on the database. Instacart transitioned from Elasticsearch and FAISS to a hybrid architecture using Postgres and pgvector, improving search performance and reducing write workloads by tenfold. This normalization allowed for better storage of machine learning features and improved flexibility. Moving compute closer to storage with NVMe resulted in a twofold increase in search performance. Instacart's migration to pgvector eliminated data duplication and operational complexity, enhancing search quality and user satisfaction, evidenced by a 6% decrease in searches with zero results.
AppWizard
June 10, 2025
Last night’s Xbox Games Showcase did not provide any updates on the Blade game, disappointing fans who were eager for news. A cinematic teaser was revealed at The Game Awards in 2023, showcasing a Parisian setting designed for vampire slaying, with aesthetic elements reminiscent of 19th-century European architecture and industrial technology. It has been a year and a half since the initial announcement, and details about the game’s mechanics, narrative, and perspective remain unclear. Arkane has faced challenges under Microsoft's ownership, particularly after the poor performance of Redfall, leading to concerns about the studio's future. The lack of communication regarding Blade raises questions about potential development hurdles and the level of support from Microsoft. The decision to align Arkane with a Marvel property like Blade is seen as a calculated risk to generate revenue.
AppWizard
June 8, 2025
Microsoft's Xbox Game Pass offers subscribers access to a wide array of games for a monthly fee, but access is revoked if the subscription lapses. In contrast, Humble Choice allows subscribers to keep the games they acquire, regardless of subscription status, and supports charitable causes. Humble Choice charges a monthly fee or an annual subscription fee and provides a selection of games each month, which are owned indefinitely by the subscriber. The service is more focused on indie titles and offers discounts on games in the Humble Store. It is particularly suited for gamers who enjoy indie games and those with older gaming PCs.
Tech Optimizer
June 5, 2025
The Computer Security For Business market is projected to experience significant growth and opportunities leading into 2025. The report provides insights on future trends, growth drivers, consumption patterns, production volumes, and key market statistics, including the compound annual growth rate (CAGR). Notable competitors in the market include NortonLifeLock, Fortinet, McAfee, Avast, Trend Micro, Bitdefender, ESET, Kaspersky Lab, Comodo, F-Secure, and AHNLAB. The market is segmented into various categories such as Network Security, Identity Theft Protection, Endpoint Security, and Antivirus Software, with applications categorized by age demographics (18-30 years old, 30-45 years old, and others). The report highlights factors driving market growth, emerging trends, and shifts in consumer behavior. Stakeholders can benefit from quantitative analyses, Porter’s Five Forces analysis, and strategic recommendations for refining business strategies and conducting competitor analyses. A discount of up to 70% is currently available for the report.
AppWizard
June 4, 2025
Netmarble announced that its upcoming title, Mongil: Star Dive, will be released exclusively on the Epic Games Store for PC as part of the Epic First Run program. A mobile version will also be available through the Epic Games Store's mobile app. The game features voiceovers in Korean, Japanese, and English, with subtitles in multiple languages.
AppWizard
June 4, 2025
Steve Allison, general manager of the Epic Games Store (EGS), acknowledged ongoing challenges in improving the platform, stating that there is still significant work to be done. Upcoming features aimed at enhancing the EGS include preloading, gifting options, and game-independent voice and text chat. Despite these improvements, the EGS struggles to match basic functionalities offered by Steam, which may not be enough to attract users already invested in Valve's ecosystem. Epic has disbursed over a billion dollars to developers and publishers and offers a revenue-sharing model with a 12% cut, compared to Valve's 30%, along with a 0% fee for games until they reach a million in revenue. However, convincing players to switch to the EGS remains challenging due to the large libraries they have already built on Steam.
AppWizard
June 4, 2025
A player of Call of Duty: Black Ops 6 discovered embedded bundle advertisements in the weapon select menu, leading to frustration among the gaming community. Activision removed the ads, stating they were an oversight and part of a test that unintentionally went live. This incident sparked outrage, with players expressing dissatisfaction over rising costs and unresolved bugs in the game. The controversy reflects ongoing concerns about Activision's monetization strategies, including a costly Teenage Mutant Ninja Turtles crossover and overpriced Squid Game skins, raising questions about the balance between gameplay and corporate profit motives.
Tech Optimizer
June 2, 2025
Snowflake has acquired Crunchy Data, known for its enterprise PostgreSQL solutions, during the Snowflake Summit 2025 in San Francisco. PostgreSQL holds a 49 percent market share among developers, making it the most favored database choice. The acquisition aims to meet the growing demand for enterprise-grade PostgreSQL solutions for AI applications. Crunchy Data specializes in secure, compliant PostgreSQL solutions, including FedRAMP compliance for government contracts. The integration will enhance Snowflake Unistore, which combines transactional and analytical data. Snowflake Postgres, designed for transactional applications requiring PostgreSQL compatibility, will enter private preview soon, pending regulatory approval.
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