revenue strategy Archives

Winsage

July 27, 2026

You heard wrong, Microsoft isn’t ending pirated Windows 11 with TPM, and the new rule only affects enterprise KMS servers

On July 22, Microsoft announced the KMS Hardware-Secured requirement, linking Windows volume activation servers to a TPM chip. This initiative is aimed at organizations using Key Management Service (KMS) servers to enhance security by ensuring that KMS hosts verify their identity and integrity through the TPM before activating Windows machines. The motivation behind this requirement is to prevent unauthorized activation methods that exploit fake KMS servers. Organizations are advised to ensure their KMS hosts are certified and that TPM is enabled. The KMS Hardware-Secured measures do not target individual users with pirated copies of Windows, as most current piracy methods do not involve KMS servers. Microsoft has not pursued legal action against minor piracy instances, focusing instead on maintaining user engagement through subscriptions and services.

AppWizard

April 22, 2026

Xbox Lowers Game Pass Ultimate and PC Game Pass Prices

The company is changing its strategy for major first-party releases, specifically the Call of Duty franchise. New entries will no longer be available on Game Pass Ultimate or PC Game Pass on launch day; instead, they will be added to the subscription service about a year later, around the next holiday season. This shift is likely a response to the challenges of the subscription service's lower price point and aims to stabilize revenue, though it may risk subscriber cancellations. Existing Call of Duty titles will remain accessible to current subscribers. The adjustment reflects a hybrid strategy in development and publishing, balancing subscription models with traditional sales to manage rising production costs. Microsoft is also lowering the barrier to entry to maintain platform appeal while delaying premium launches to protect revenue opportunities.