revenue trends

The 2026 PC and Console Gaming Report from Newzoo indicates that "sub-" game purchases on PC increased by 156 percent from 2022 to 2025. It projects that PC game sales will exceed console revenues by 2028, surpassing the combined revenues of Nintendo Switch 2, PlayStation 5, and Xbox Series S/X. This forecast excludes revenues from subscription services. The rise of "cheaper" games, defined as those priced below a certain threshold, is a key factor in this trend. In 2025, such titles represented 3.2 percent of the top sub- games and accounted for approximately 9 percent of total PC game revenue. Sub- games made up 32 percent of PC revenue, compared to 7 percent for PlayStation and 9 percent for Xbox. Ben Porter from Newzoo noted that the cyclical nature of console generations affects spending behaviors, while the PC gaming market shows more fluid growth.