revenue Archives

BetaBeacon

August 11, 2026

Aptoide Games Joins Google Play: First Rival Android Store in Over Decade

The Play Catalog Access Program was implemented on July 22, 2026, as a result of a court order after Google lost a lawsuit filed by Epic Games for illegally monopolizing Android app distribution and in-app billing. The program allows enrolled stores, such as Aptoide Games, to access Google Play's app catalog and offer users the ability to install apps through Google Play's infrastructure, maintaining security and service fees.

Tech Optimizer

August 11, 2026

Best Free Antivirus Software 2026: Tested and Ranked

Avast Free Antivirus is recognized as the best free antivirus software for 2026, having undergone rigorous testing and achieved a perfect score of 6/6/6 from AV-TEST in June 2026. It offers extensive features including real-time malware blocking, a Ransomware Shield, and Wi-Fi network scanning, all at no cost. The installation process takes approximately 2 minutes and 35 seconds, and it allows for unlimited installations across multiple platforms. Avast generates revenue through upsells and bundled software during installation. In testing, it achieved a 99.97% online protection rate with only 9 false alarms, with a quick scan taking just over a minute and a full scan taking about 14 minutes and 38 seconds. The application opens automatically at every Windows startup, which may be inconvenient for some users. Other notable free antivirus options include Bitdefender Antivirus Free, AVG AntiVirus Free, Microsoft Defender, Avira Free Security, and Malwarebytes Free, each with their own strengths and limitations.

Winsage

August 11, 2026

Windows is a drop in Microsoft’s ocean, no wonder it’s been ignored while Azure and LinkedIn eat the profit

Microsoft's fiscal year results for FY26 showed a 16% increase in stock price, adding nearly half a trillion dollars to its market value. The "More Personal Computing" segment reported billion in revenue with an operating income of .4 billion, reflecting a slight decline in revenue but an increase in operating income. Analysts estimate that Windows client revenue is just over 5% of Microsoft's total revenue, approximately billion for FY26, with an estimated income of around billion. The overall margin for the More Personal Computing category is about 27%. Azure has crossed the 0 billion revenue threshold, making it the largest product category within Microsoft. LinkedIn contributes an estimated billion to billion in income. Microsoft may prioritize investments in emerging technologies over Windows due to higher profits from other segments.

Winsage

August 11, 2026

5 years later, Windows 10 refuses to die, and Microsoft just can’t push holdouts to Windows 11

Windows 11 was released in 2021, but Windows 10 remains a significant presence, with approximately 17% market share among enterprise PCs as of 2026. Lansweeper reports that Windows 10 has lost users, dropping from nearly 50% in early 2025 to around 40% by October 2025, and settling at 16.9% a year later. Key sectors using Windows 10 include healthcare (23%), consumer retail (22.7%), small and medium businesses (21.4%), manufacturing (18%), and enterprises (16.6%). Windows 10 has 1,903 active CVEs compared to 652 on Windows 11, indicating a 2.9 times higher vulnerability. About 14% of Windows 10 users receive Extended Security Updates, leaving 2% on unsupported versions. HP reports that 30% of its installed base still uses Windows 10, reflecting a core group resistant to upgrading. Microsoft states that Windows is active on 1.6 billion PCs globally, with a noted 7% decrease in Windows OEM revenue attributed to lower PC demand and the end-of-support effects for Windows 10.

AppWizard

August 10, 2026

Steam Week in Review: Games about sorting 1000s of mundane objects onto shelves is the new craze sweeping PC gaming

A trend in the gaming industry has emerged, focusing on cleaning and organizing games, with titles like House Flipper, Power Wash Simulator, and Unpacking gaining popularity. This micro-genre traces back to the 1980s with the arcade game Bubbles. Recent games include Toy Shop Tidy Up, which debuted on August 7, and Cellar Keeper, also released on August 7, where players must sort 2,448 wine bottles. Librarian: Tidy Up the Arcane Library! has become the most successful sorting game, achieving a peak player count of 29,469 and over 17,000 positive reviews. Upcoming titles include Never Sort By Color, TV Archive: Tidy Up Together, and Cleaning Up The Puzzle Gallery. The rapid production of sorting simulators reflects the commercial success of games like Librarian.

AppWizard

August 9, 2026

Android apps could be leaking your precise location

Third-party advertising tools embedded in Android applications are automatically collecting location data, often without the app developers' awareness. Software development kits (SDKs) used for advertising come with location data collection enabled by default, unless developers actively disable this feature. Historical location data has been sold to military and intelligence agencies, including the FBI, and used in immigration enforcement actions in the US. The Electronic Frontier Foundation (EFF) reported that app-level location permissions do not provide meaningful consent for location collection by third-party advertising SDKs. The EFF identified four advertising SDKs—InMobi, BidMachine, Verve's HyBid, and Huawei's Petal Ads—that collect and share location data by default. Two analyzed apps had been downloaded 60 million times without providing a privacy notice or seeking user consent for third-party location sharing. Users can manage location permissions through their device settings, but the EFF emphasizes that developers should ensure user data is not shared by default.

AppWizard

August 6, 2026

Android Apps Share Location Data With Advertisers by Default

A recent investigation by the Electronic Frontier Foundation (EFF) revealed that many Android applications contain third-party code that automatically transmits users' precise location data to external companies, including advertisers and data brokers, once location permission is granted. There are no specific location permissions for Software Development Kits (SDKs) on Android, meaning that granting one app access allows all bundled components to access the same data. Developers may be unaware that their apps are configured to share location histories with external firms, as advertising SDKs often prioritize data collection for revenue generation. The EFF calls for advertising SDKs to stop making personal data sharing the default setting and urges developers to disable unnecessary data collection. Location data can reach data brokers, which may experience breaches, compromising user privacy and security. This situation poses hidden risks for investors in the mobile advertising sector, as legal challenges and reputational damage may arise from regulatory scrutiny of location data practices. The EFF emphasizes that app-level permissions do not provide meaningful consent for third-party data sharing, highlighting the value and risks associated with location data.

AppWizard

August 5, 2026

Developers: Beware of Ad Libraries that Betray Your Users’ Location

Advertising companies provide software development kits (SDKs) for mobile app monetization, which often automatically transmit users' location data to ad systems and location data brokers, raising privacy concerns. Many developers and users may be unaware of this data sharing. When developers allow SDKs to collect location data, it poses risks beyond targeted ads, including potential misuse by agencies like ICE and global surveillance. Location data brokers harvest precise movements of individuals, often without their consent, through mobile applications. Some apps directly collaborate with data brokers, while others leak data through advertising SDKs during real-time bidding (RTB) auctions. An incident in 2025 revealed that many apps unknowingly contributed to a location data broker's database. Developers must understand their SDKs' location-sharing practices to mitigate risks. Advertising SDKs can collect location data automatically once users grant permission, without specific permissions for the SDKs themselves. Precise location data can be collected when apps have location permissions, leading to potential privacy violations. Several SDKs have been identified as collecting location data by default, increasing the risk of unintentional data leaks. The Electronic Frontier Foundation (EFF) found that four advertising SDKs collect users' location data by default when location permissions are granted. InMobi encourages location sharing for higher revenue, while BidMachine updated its documentation after EFF's inquiry, confirming precise location data collection. Verve's SDK also collects location data by default but presents a cautious narrative in its Play Store guidance. Huawei's SDK recommends obtaining location permissions to enhance revenue, with default location sharing occurring if permissions are granted. Location data can be shared without users' knowledge or meaningful consent, complicating informed consent issues. The focus on four SDKs does not imply that others adequately protect location data, as many have faced criticism for similar practices. Studies indicate that SDKs often encourage increased data collection through design and documentation, leading to minimal control for developers over data transmission. The EFF's analysis highlights that advertising SDKs incentivize location data sharing through default settings and unclear documentation. Developers should assess third-party SDKs and disable unnecessary data collection. Regulators must hold developers accountable for unlawful data sharing, while legislators should enact laws to protect location privacy and address online behavioral advertising, which drives data tracking.

AppWizard

August 4, 2026

Private Internet Access now lets you ditch Google as it brings its VPN app to F-Droid

Private Internet Access (PIA) has launched its VPN application for Android on F-Droid, a platform known for privacy and open-source software. This allows users to download the VPN without sideloading, simplifying the installation process and reinforcing PIA's commitment to transparency. The F-Droid platform provides a catalog of free and open-source Android applications, ensuring that apps are compiled from public source code by volunteers, which helps eliminate concerns about tampering. The introduction of PIA's app on F-Droid allows users to install the VPN easily while prioritizing their privacy. F-Droid operates under a model emphasizing user trust and community engagement, with strict privacy policies in place. This collaboration enhances PIA's accessibility and solidifies its position in the open-source VPN market.

AppWizard

August 4, 2026

Android app developers may be unwittingly sharing their users’ location data with advertisers

Mobile apps often require precise location data for functionality, but there are concerns about the unintentional sharing of this sensitive information with third parties, such as advertisers and data brokers. The Electronic Frontier Foundation (EFF) found that third-party code in apps may collect location data without users' explicit consent due to default settings in software development kits (SDKs). Unless developers disable this feature, SDKs inherit app permissions, leading to the collection of users' location data. This raises privacy issues, as users' location histories can be sold to data brokers and potentially accessed by military and intelligence agencies. The EFF identified that certain Android apps, downloaded over 60 million times, were sharing location data without user awareness. Currently, there are no SDK-specific location permissions, meaning that consent to share location data with an app also extends to advertisers. The EFF calls for a change in industry standards to prevent default data sharing by advertising SDKs.