Microsoft is offering Microsoft Rewards points to Windows users who search for Chrome on Bing but choose to try Edge instead. This initiative began in late 2025 as part of Microsoft's efforts to increase Edge's market presence. Users can accumulate points that are redeemable for gift cards, with reports indicating an incentive of 1,300 points for trying Edge. Edge currently holds a market share of around 5-10%, significantly trailing Chrome, which has over 65% market share. Despite mixed user sentiment regarding Microsoft's campaigns, the company continues to promote Edge's features, such as resource efficiency and built-in tools like Copilot AI and coupon finders. Regulatory scrutiny exists around Microsoft's tactics, with concerns about potential anti-competitive behavior.