Side has entered into a Memorandum of Understanding with Saudi Arabia's Savvy Games Group to collaborate on the growth of the Saudi Arabian gaming sector. Side plans to establish an office in Riyadh by the fourth quarter of 2025. CEO Deborah Kirkham highlighted Saudi Arabia as a crucial market for the global gaming industry, citing eager partners, a growing audience, and government support as key advantages. Dr. Nika Nour from Savvy Games Group expressed enthusiasm for the partnership and its potential to enhance the gaming experience and support local creative professionals.