Microsoft has reduced the monthly subscription fees for Game Pass services: Game Pass Ultimate is now priced at .99, down from .99, and PC Game Pass has decreased from .49 to .99. This price cut does not revert Game Pass to its pre-October 2025 levels. The decision follows strong sales of Black Ops 6, which generated 0 million in revenue from Game Pass at launch, while 82% of the game's full-price sales were on PlayStation 5. Microsoft indicated that the changes respond to player feedback and reflect a strategic shift under the new head of Xbox, Asha Sharma.