sales strategy Archives

Winsage

November 28, 2025

Is Windows 11 fighting a losing battle? Dell underlines how unpopular the OS is after support ended compared to Windows 10

Dell's Chief Operating Officer, Jeffrey Clarke, reported a 10% to 12% lag in the migration from Windows 10 to Windows 11 compared to previous adoption rates. Approximately 500 million PCs are incompatible with Windows 11 due to its stringent system requirements. Dell has seen an increase in PC sales for 2025 but anticipates flat sales in 2026 due to rising component costs and supply chain issues. The slow uptake of Windows 11 may lead consumers to retain their Windows 10 machines or consider alternatives like Linux or macOS. Microsoft is providing extended support for Windows 10 until October 2026, allowing users more time to decide on upgrades. The future pace of migration to Windows 11 may be influenced by Microsoft's integration of AI functionalities.

AppWizard

November 24, 2025

Steam’s first-ever Black Friday sale makes a surprise appearance to fill the gap left by the Steam Autumn Sale

The 2025 Steam Autumn Sale started earlier than in previous years to avoid overlap with the Winter Sale, which begins on December 18. Valve has launched its first Black Friday Sale, running until December 1. Notable discounts include Warhammer 40,000: Space Marine 2 at 60% off (£22/€24), Battlefield 6 at 15% off (£51/€59.49), and Dying Light: The Beast at 20% off (£40/€48). The game FEAR is available for £1.39/€1.79, including DLCs. The 256GB LCD Steam Deck is discounted by 20%, now priced at £279.

AppWizard

September 28, 2025

After stumbling out of the gate with poor sales as a PS5 exclusive, Final Fantasy 7: Rebirth director says it’s ‘doing very well on both PS5 and PC,’ while ‘a lot of the content is already playable’ in the upcoming third game

Naoki Hamaguchi, director of Final Fantasy 7: Rebirth, stated that the game has been performing well on both PS5 and PC, despite previous underwhelming sales figures reported by Square Enix. The internal report from May 2024 indicated that FFVII Rebirth is set to launch on PC in January 2025, following its console release. Square Enix has faced challenges with timed console exclusivity and acknowledged past missteps, such as the delayed PC release of FF7 Remake. The company plans to pursue a new strategy to engage the PC gaming community, potentially launching the next installment, tentatively titled Final Fantasy 7: Revengeance, simultaneously on PC and PS5 or PS6.