Minecraft has collaborated with the film War of the Worlds (2025) and its lead actor, Ice Cube, who has created a satirical short video as a "claims adjuster" in the game. This initiative encourages fans to use the hashtag #CubeClaim to submit their own Minecraft videos, potentially receiving responses from Ice Cube and the official Minecraft account. Ice Cube's aim is to engage creatively with players rather than seek sympathy for his film's poor reception, which has a zero percent rating on Rotten Tomatoes.