scam prevention Archives

Tech Optimizer

May 14, 2026

Kaspersky Achieves 40% Reach Rate and Store Visits with AnyMind’s Data-Led Influencer Marketing

Kaspersky partnered with AnyMind Group in March 2026 to launch an influencer marketing campaign in Singapore aimed at changing consumer perceptions that Kaspersky only offers antivirus protection. The campaign focused on building trust through relatable narratives, increasing urgency around scam prevention, and driving traffic to the Kaspersky Shopee Store. It utilized Instagram for engagement, featuring relatable stories and humor to simplify complex cybersecurity topics. The campaign achieved significant reach and engagement, with total reach exceeding 160,000, total views at 223,000, and total engagements of 7,500. The engagement rate was 4.73%, and the reach rate was 40.56%. Influencer Faris Samri had the highest engagement rate at 17.20%. The campaign led to a 2,900% increase in store page views and over 6,000 combined saves and shares, indicating high user value in the content. Interactive Instagram Stories were identified as the key driver for direct link clicks.

Tech Optimizer

February 23, 2026

O2 launches McAfee Protect Advanced, a unique security package built exclusively for O2 customers and packed full of award-winning features to protect the whole family

O2 has launched McAfee Protect Advanced, a security solution for its customers available through O2 Extras. This service addresses parents' concerns about children's online safety, with 76% worried about excessive screen time and 78% about misinformation. McAfee Protect Advanced includes features such as AI-powered antivirus, parental controls, a text scam detector, personal data cleanup, and a social privacy manager. O2 customers can access the service for free for the first six months with an Ultimate Plan upgrade or new sign-up, while existing customers can add it for £4.99 per month. The offering allows protection for up to ten devices and enhances O2's existing security measures.

AppWizard

December 4, 2025

Android now warns before you open banking apps during risky calls

Google is adding new in-call scam protection tools to Android for users in the United States. The feature warns users when they share screens with unknown numbers during financial app calls and includes a 30-second alert to prevent sharing sensitive banking details. This protection has already been rolled out in the UK, India, and Brazil and applies to calls involving banking applications and peer-to-peer payment platforms.