The Microsoft Store on Windows serves over 250 million users monthly and is enhancing user experience through customer feedback. The homepage is being redesigned to offer personalized recommendations based on user interests and activities. Significant improvements to search functionality include a more intent-aware search feature, the introduction of Copilot for assistance, a "Discover More" section on product pages, and badges for apps with AI features. Integration with Windows is being improved by allowing users to launch searches for Store apps and suggesting apps for specific file extensions. The Store now launches twice as fast, with improved installation reliability. Additional enhancements include the ability to install individual game components, faster in-app rating dialogs, and updated information on product pages. New developer partnerships have been established, and users are encouraged to provide feedback through the Feedback Hub.