Google is developing a "Gemini Personalization" model that uses users' Search history to provide tailored responses. This feature is available in the beta version 16.8.31 of the Gemini app. Users must share their search history and enable Web and Apps Activity in the settings to activate it. The search history will only influence the Gemini Personalization model and will not affect other models. Data will be retained for 60 days before being purged. Initial assessments show that the model effectively utilizes search history for relevant responses, referencing searches as far back as January 2025. Access may be limited to Google One AI Premium users, and Google has not formally announced this feature.