The MAX messaging platform has been introduced in Russia as a "national messenger" to replace foreign applications like Telegram and WhatsApp, which face restrictions. Owned by VK, MAX has over 100 million users and is expanding its reach internationally. There are concerns about data privacy, with critics fearing that security services could access user information. Some users feel pressured to use MAX for communication with institutions and services, raising questions about its voluntary adoption. The public reaction is mixed, with some supporting a domestically controlled system while others prefer existing platforms. Experts in the telecom sector express skepticism about the platform's maturity and trustworthiness. The situation reflects a broader trend of increased control over online communication in Russia.