OREO has partnered with 'A Minecraft Movie,' set to release on April 4, 2025, introducing four Special Edition cookies featuring Minecraft symbols: Pickaxe, Crystal, Sword, and Creeper. The collaboration includes a unique gaming mechanic where fans can bite the cookies into square shapes and scan them to unlock an augmented reality experience related to the movie. Additionally, fans can win exclusive OREO x 'A Minecraft Movie' merchandise. OREO aims to enhance playfulness through this partnership, which aligns with the creative themes of the Minecraft franchise. Fans can engage with the campaign at www.oreo.eu or on social media at @OREOUKI.